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Content management systems are a key part of a brand’s technology stack, yet it can be challenging for buyers to know how to choose the right one. Here’s a primer for everything you need to get started when selecting a content management system (commonly abbreviated to CMS).

In spite of the challenges of a global pandemic, Colombia’s Caracol Televisión successfully replatformed onto Brightspot CMS in just four months.

Companies today are becoming increasingly borderless, meaning it’s more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.

Rose catches up with Sandeep Hulsandra, who went from Brightspot customer to leading the company’s Media Practice. They talk about his path from chemical engineering to digital media, a typical day in his role and how the pandemic reshaped his perspective on work and family.

Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers. Discover how two leading brands in very different spaces of the e-commerce spectrum tackled the imperative to create superior content experiences in order to drive customer sales.

Take a technical deep dive on CMS architecture and the role that APIs play, including the distinction between API-only versus API-first system design.

Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Learn how Brightspot helped them achieve all three.

Learn how headless CMS tools let publishers deliver content faster, adapt to new platforms and scale audience reach effectively.

Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.