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Maria Bishirjian joined Brightspot after working with the platform as a client at Hanley-Wood (now Zonda). Maria shares what it was like to make the switch, her recent work with AARP and how the media landscape has evolved over her career.

This week, Rose goes on the record with Alexa Fox, who leads Brightspot’s mission projects. Alexa talks about launching her first initiatives, building community connections and how her theater background helps her shine at work.

Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We’re taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.

In 2019, Brightspot’s calendar of volunteer activities, as well as scope of giving and enthusiasm for the company’s overall mission, grew immensely.

Software engineer Will Steiner joined Brightspot in 2017 after graduating from VCU. Here, Will shares how he’s grown as an engineer, his work on projects like Special Olympics and the Los Angeles Times, and his experience playing golf in the Unified Challenge.

This week, Rose goes on the record with Brightspot Co-founder and Chief Customer Officer Lisa Beaudoin. Lisa reflects on what inspired her to start the company, what she’s excited about in 2020 and the advice and book that continue to guide her.

While Mattress Firm’s brick-and-mortar stores are recognizable to many Americans, the company has recognized the importance of bolstering its digital presence, as have many traditional retailers. To enhance its online footprint, Mattress Firm collaborated with Brightspot to revamp both MattressFirm.com and its blog, The Daily Doze.

Migrating content? Avoid SEO risks and broken links with a strategic approach. Learn best practices for a smooth CMS transition with minimal disruptions.

Effective intranet sites are a vital part of good company culture, but they have challenges. Here are the biggest hurdles companies contend with.

After working with some of the world’s best-known brands to launch powerful brand storytelling sites, we’ve learned important lessons that led us to develop Brightspot in a way that allows companies to create a distinctive intranet site that’s unique to their organization and employee needs, while also working in harmony with their corporate site.