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As Brightspot’s CIO, David is responsible for Information Security, Governance & Compliance, and Information Technology. David is an active advisor to our customers as well as to our Cloud Infrastructure, Managed Services, and Customer Success teams.

David Bultema is a finance and operations leader with over 20 years of experience in software, digital and multimedia enterprises, overseeing Brightspot’s financial strategy and cross-functional business processes to drive growth.

As media habits shift, the need for scalable CMS solutions becomes clear to stay competitive across channels. Find out here why digital transformation is vital for broadcasters.

Discover how Brightspot and WordPress CMS differ in usability, flexibility and collaboration — based on the real-world experience of a product manager on our team.

Explore headless CMS pros and cons, including scalability, content reuse and implementation challenges. A practical guide for teams planning modern CMS architecture.

As the volume of digital content continues to grow, so does the need for efficient organization, storage and distribution of these assets. This is where digital asset management (DAM) steps in as a vital solution for businesses aiming to maintain brand consistency, streamline workflows and drive productivity.

Use a CMS to enhance content marketing with automation, collaboration tools and real-time data insights across digital channels.

Create engaging content faster and more efficiently with Brightspot’s integration with OpenAI’s ChatGPT tool. This integration empowers content authors, editors, marketers and communications professionals to produce high-quality content that resonates with their target audiences.

Meet the Brightspot team at INMA Media Tech & AI Week on October 20-24, 2025 in San Francisco

If everything you put out is “same old, same old,” you’re never going to win the content game. Today’s consumers have seen it all, and they see more and more of it every day. If you want to truly connect with your target audience, you have to make them feel like you’re talking to them. One word: personalization.