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Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of “omnichannel marketing” has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.

Starting in 2021, Midwestern media publisher Forum Communications set out to transform the digital experience for both readers and newsrooms across its portfolio of 20-plus newspaper and media brands.

Brightspot’s platform and expert services are trusted by leading manufacturers to modernize legacy systems and scale digital operations.

The global membership organization for the oil and gas industry migrated five magazine brands to one unified, flexible CMS in less than four months, driving publishing efficiency and brand consistency.

Learn how Whelen Engineering modernized its website, streamlined product publishing and laid the foundation for future growth with Brightspot.

Leverage AI and machine learning to advance the capabilities of your digital experience platform (DXP), optimizing customer interactions for maximum engagement and satisfaction.

As digital experiences grow more complex, traditional monolithic platforms are no longer able to keep pace. Their tightly coupled architectures limit speed, flexibility and scalability — putting innovation road maps at risk. Composability offers a modern alternative: a modular, API-first approach that allows organizations to evolve their digital ecosystems incrementally and intelligently. Find out here why composability matters now more than ever.

The European Accessibility Act (EAA) takes effect June 28. Learn how to prepare your sites and apps to meet the requirements of this new law, which uses WCAG 2.1 AA as the baseline standard. The EAA applies to any business with digital properties accessed by users in the European Union.

Managing a house of brands? Learn how a multisite CMS ensures seamless content workflows, consistent user experiences and cost savings across all digital touchpoints.

Repurposing is more than cross-posting or reposting. Instead of sharing content as-is, repurpose it to create fresh, tailored material for various platforms.