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Brightspot delivers cost-effective, sophisticated digital strategies for higher education institutions that allow for personalization, multi-channel engagement and creation of compelling content.

Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of “omnichannel marketing” has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.

With thousands of CMS options on the market, choosing the right CMS can be a daunting prospect. Here, we take a side-by-side look at Brightspot and WordPress VIP to help identify if Brightspot is the right CMS choice for your organization.

NBC Sports, parent of the Golf Channel, faces the challenge of meeting high-performance media needs for golf’s top broadcaster. This includes managing rotating event venues, live scoring, and player statistics for global tournaments. Learn more about how they make it work, backed by Brightspot CMS, here.

A well-integrated CMS drives efficiency and consistency across marketing efforts. See how to connect your CMS with critical tools to optimize content and engagement.

Brightspot’s automation connects your tech stack, reducing manual tasks and enabling smoother, faster workflows for marketing, media and editorial teams.

It’s clear that the digital experience is one of the most critical factors — if not the most critical factor — that will define businesses’ success immediately and into the future. Learn more here.

Get real industry perspective on how companies are using CMS platforms to accelerate time-to-market, streamline workflows and consolidate tools — all while supporting powerful digital experiences.

From simple site builders to growth-ready content platforms, here’s how to choose a CMS that supports where your business is headed, not just where it is today.

Starting in 2021, Midwestern media publisher Forum Communications set out to transform the digital experience for both readers and newsrooms across its portfolio of 20-plus newspaper and media brands.