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CMS for e-Commerce

Drive revenue growth with an e-commerce platform that treats each of your products as content, enabling you to optimize content-to-commerce opportunities across all touchpoints.

From voice-enabled smart devices to shopping on the go with a mobile phone, consumer retail has transformed over the past several years. Don't let the technology you use hinder your ability to drive product awareness and engagement—and close that all-important sale.

Learn How Brightspot Can Help

Real outcomes for customers

Here are just a few Brightspot customers leveraging the Brightspot CMS as part of their e-commerce operations. Talk to us today to see how we can help transform and grow your online retail presence.
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We originally partnered with Brightspot to implement an enterprise CMS that delivered high-quality user experience, which was a success. Now, years later, Brightspot is still ensuring our digital properties embody vivid images, powerful search and compelling stories, and that our editorial content integrates with our auction engine to provide a seamless experience for our users.
Kiddi Hrobjartsson
Kiddi Hrobjartsson
Vice President, Platform and Application Strategy, Sotheby's

The e-commerce features you need for your CMS

Digital commerce goes beyond simply making the sale. Use the power of brand storytelling to make sure each product is published and managed to deliver maximum content ROI.
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Authoring and collaboration
Create world-class shopping experiences with intuitive publishing tools and collaborative features that will make all your content shine.
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Content types and templates
Configure content types and templates to help writing teams focus on the most essential fields as they complete their work.
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Email newsletters
Reach the right audiences with an integrated martech stack that includes the ability to create and send email newsletters right from your CMS.
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Images and editing
Manipulate individual images for different crop sizes and display options without overriding your source imagery, ensuring a single source of truth.
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Integrated search
Search from anywhere in the CMS to locate content both in and out of the Brightspot platform (including products from, say, your Shopify instance).
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Modular content
Create once, publish everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.

More Brightspot use cases

Tailored applications for your unique use case with 50+ native platform integrations
Connect with audiences worldwide in a more authentic way with content that captures the heart and soul of your company through storytelling.
Communicate effectively with your most important audience—your employees—using the same set of tools on which publishers rely to build trust with their readers.
Maintain control and increase efficiencies across all your digital assets, including re-use, version control, rights management and user access.
Stay ahead of today’s fast-paced news cycles with a digital-publishing platform that offers the tools your teams need to report, edit, publish and collaborate at speed.
Rapidly transform your digital footprint with a platform that enables you to consolidate all your B2B publications into a single instance.
Manage your portfolio of microsites with a CMS that’s flexible enough to support individual campaign customization alongside shared features like assets, templates, integrations and more.
With Shopify, harness the power of an e-commerce platform to start, grow and manage your business. Then, effectively engage your audiences by telling stories about your products, as well as generating awareness and driving loyalty to them, all from within Brightspot CMS.

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your editors and developers will be changed using our platform.

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