What’s the business pain point we address for global deployments?
Companies with large and complex global operations face many challenges with delivering consistent brand messaging and customer experiences across countries, regions, continents and languages. Further, teams and business units representing different areas of a global organization often fall into silos that restrict collaboration and effective delivery across an international enterprise.
How does Brightspot solve for the challenge of global deployments?
Brightspot was designed to support every single site a company manages in a single instance.
Whether it’s an enterprise-wide replatforming of a company’s global tech stack, the implementation of a multisite CMS solution to serve multiple customer groups, or the delivery of region-specific versions of a single corporate campaign, Brightspot has the tools to address the unique and fast-changing needs of today’s muti-national business.
Starting with unlimited multisite capabilities, Brightspot CMS is configured to support customizable user roles, permissions and workflows that keep global teams aligned as well as focused on the areas of content delivery and approvals that need their attention. Add to that several out-of-the-box translation services, including Google and Amazon, as well as the ability to work with third-party translation management services like WorldServer and LingoTek—or any others you want to integrate with.
Lastly, Brightspot CMS is built to be inherently modular, allowing any content to be re-used, re-purposed and repackaged across multiple instances based on local language needs, audience personalization, delivery source and more.
Inside Brightspot: See how multisite works
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Inside Brightspot: See how translations work
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What is the main benefit for global deployments and teams?
With its extensible architecture and API-first, integration-ready framework, Brightspot CMS is designed to meet the unique and complex needs of businesses across the spectrum of global sectors and industries. Brightspot CMS can serve as the single source of truth for all your digital assets, plus is flexible and adaptable to integrate with the essential services throughout an organization’s tech stack.
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CMS for global deployments: Key features & benefits
Unlimited sites
With Brightspot, you can manage unlimited sites within a single CMS instance, all of which are managed easily from the same interface within the CMS, making it easy to share content and other resources.
Custom workflows for each site
Maintain complete control over the content development lifecycle with a visual, easy-to-use content approval workflow that enables editors to oversee each step of the process from submission to publish.
Translation tools and workflows
Brightspot comes with many out-of-the-box translation services, including Google and Amazon, as well as the ability to work with third-party translation management services like WorldServer and LingoTek—or any others you want to integrate with.
Audience presonalization & segmentation
Brightspot allows for manual and dynamic content curation, audience- and device-based segmentation as well as robust translation integrations that help you reach audiences across the globe.
Integrations
Brightspot integrates seamlessly with third-party APIs for robust integrations with the publishing experience. Brightspot includes integrations of new and emerging technologies in machine learning and artificial intelligence that streamline content creation.
Centralized brand consistency
Brand owners can create approved templates that offer flexibility into their appearance all while maintaining brand consistency. As the brand evolves and templates change, these updates can be automatically pushed and retroactively applied to ensure all sites maintain the same look and feel.
In-built collaboration tools
A intuitive, publisher-informed UI lets content producers easily collaborate on the same content pieces, supporting efficiences across globally distributed teams. In-built notifications for email, Slack and SMS help teams move quickly to edit, review and publish.
Customizable content templates
By local teams or departments, for example, configure content types to focus writing teams only on the most essential fields as they complete their work.
Global deployments: Brightspot customer success stories
Brightspot helps Euromoney’s B2B information division achieve speed, higher engagement and cost savings through consolidating properties on its enterprise CMS.
In spite of the challenges of a global pandemic, Caracol TV successfully replatforms on Brightspot CMS in just four months.
Today, with Brightspot as its backend, Televisa manages nine sites—eight of which are headless—from one CMS. Find out how it works.
More global deployments resources
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