Marketer-first content platform that delivers
Deliver high-impact, brand-consistent digital experiences at scale while enabling agility for campaigns, localization and personalization — ensuring faster time-to-market and greater marketing efficiency.
High-impact content experiences at scale
Reduce duplication, work more efficiently and deliver high-impact marketing experiences faster.
Brand consistency at scale
Ensure every site aligns with brand standards while giving regional teams flexibility.
Accelerate time to market
Launch marketing and promotional sites quickly without developer dependency.
Increase global engagement
Deliver relevant, translated content to different markets, improving user experiences worldwide.
Self-sufficient content teams
Enable teams to create, publish and update without any reliance on development.
An award-winning platform that delivers
20+
Campaign microsites managed in same CMS
Ad Council
100K+
sites managed within one CMS
Keller Williams
40%
SEO performance uplift post-launch
DispatchHealth
Scaling Wayfair’s global digital experience
Wayfair uses Brightspot to power and streamline its expansive marketing sites, ensuring a flexible, efficient and scalable content strategy.
Agile, scalable, always on brand
Give your marketing teams the freedom to create, launch and optimize content independently, backed by enterprise-grade security, AI-powered tools and insights.
Multisite management
Centrally manage multiple websites, brands and regions within a single platform while maintaining governance and flexibility for local customizations.
Microsite & campaign site creation
Quickly launch campaign sites and landing pages without IT involvement using pre-approved templates and self-service tools.
Frictionless translation and localization
Deliver region-specific content with automated translation workflows, language variants and audience segmentation.
Measure across tools
Easily connect with CRM, analytics, personalization engines and marketing automation tools to track and optimize performance.
Related marketing, multisite & microsites resources
What’s the difference between a website and a microsite?
Microsites can serve many needs, but generally are intended to support specific digital campaign goals that diverge slightly from your main website or require a dedicated set of styles, content and calls to action in support of the campaign. Here, we delve deeper into the ways a microsite differs to a website, and how your CMS needs to be configured to support the different objectives and programming needs for each.
The best CMS for marketing and corporate communications teams: 5 non-negotiable features
After 15 years in marketing, Jessie Kennedy knows what separates a marketing-first CMS from a developer-first platform. Here are the five features that matter most.
Griffin Media: Local news delivery scaled for success
Discover how Griffin Media used Brightspot to modernize local news, power real-time weather coverage and boost video views 30% while doubling time on site.