CMS for microsites_02.png
CMS for microsites
If you're looking to create targeted, personalized campaigns or launch new capabilities outside of your main website, branded microsites can deliver all the customization you need to deliver on campaign goals.

But forget reinventing the wheel every time one campaign ends and the next launches. Manage everything from a single CMS instance to ensure brand consistency and close collaboration. At the same time, rapidly launch unique, impactful digital experiences that speak to each of your respective campaign's objectives.

Learn How Brightspot Can Help

Real outcomes for customers

16
Sites including corporate U.S. site, international sites and microsites
20+
Campaign microsites managed in same CMS instance
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6
Awards for innovation and leadership across network of 25 sites

Launch fast and get results for your microsite campaigns

Microsites are powerful tools that allow marketers to launch a new product or promotion, reach a new audience or raise awareness in a specific, targeted way that traditional marketing with a full website cannot. Here are just a few of the hundreds of amazing microsites created by Brightspot customers over the years.
As part of a high-profile campaign during the 2020 Tokyo Olympics—and featuring on NBC News and in The Wall Street Journal—Mattress Firm redesigned and launched the microsite for "Unjunk Your Sleep" in just 10 business days with Brightspot.
The Discover the Forest campaign is a partnership between the Ad Council and the U.S. Forest Service. The microsite encourages families to explore nature by connecting visitors to parks and forests in their area, along with outdoor activity suggestions and relevant resources.
This microsite is a section published on SpecialOlympics.org that's dedicated to the pioneering vision of the Special Olympics' founder. Presenting facts and resources, it's also a place for media and journalists to explore more resources to tell the movement's story.
Brightspot is the Lego set of the CMS world, and with it we have the power and flexibility to customize any part of the system to suit our exact needs.
Matt Cribbs
Vice President of Technology, Arizent
Brightspot CMS case study: Arizent

The microsites features you need for your CMS

Create unique microsites that can be rolled out quickly and managed until each microsite campaign concludes. Built-in SEO tools, personalization and localization support, plus the power of collaborative editing and publishing, will ensure your campaigns succeed.
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Authoring and collaboration
Create world-class content experiences with intuitive publishing tools and collaborative features that your editors and writers will love.
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Built-in SEO
Elevate your search engine results and win higher rankings with built-in SEO integrations that track performance.
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Content types
Start publishing on day one with 100+ pre-built content types. Plus, create your own custom types—either directly on the platform or via code.
Workflow
Custom workflows
With the click of a button, create workflows that are designed to meet your unique business processes and streamline communication.
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Modular content
Create once, publish everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
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Translations
Reach global audiences using translation features that support both automatic and manual translations into multiple languages.

More Brightspot use cases

Tailored applications for your unique use case with 50+ native platform integrations
Maintain control and increase efficiencies across all your digital assets, including re-use, version control, rights management and user access.
Communicate effectively with your most important audience—your employees—using the same set of tools on which publishers rely to build trust with their readers.
Connect with audiences worldwide in a more authentic way with content that captures the heart and soul of your company through storytelling.
Drive revenue growth with a commerce platform that treats each of your products as content, enabling you to optimize content-to-commerce opportunities across all touchpoints.
Reach audiences across your digital and print portfolio with a CMS platform that’s been built by publishers, for publishers.
Manage your most complex and detailed content in a system that’s built to support varied and unique content types, intricate workflows and specific permissions.

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your editors and developers will be changed using our platform.

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