What’s the business pain point we address for microsite publishing?
Microsites are powerful tools that allow marketers to launch a new product or promotion, reach a new audience or raise awareness in a specific, targeted way that traditional marketing with a full website cannot; however, launching a microsite can require significant development resources to launch, divide a brand's online presence and create significant management overhead.
How does Brightspot approach this problem for B2B publishing?
Brightspot’s CMS makes launching one or hundreds of microsites simple by allowing you to take all of your brand guidelines, design elements, reporting systems and management capabilities and apply them to the microsite. The result is a unique site which can be rolled out quickly and easily from within the core CMS, making it simple to launch, manage and support over time and shut it down at the end of the campaign.