AI that works for you
-
The biggest AI ‘wow’ for us is content creation as content enrichment — not creating for creation’s sake, but making drafts sharper and more actionable, faster.
Leah Patterson, Global Head Of Marketing at Bridgenext
Brightspot AI is a fully embedded AI CMS experience that helps teams create, govern and deliver content faster. Using enterprise-grade large language models (LLMs) the CMS can generate copy, suggest headlines, translate content, enrich metadata and surface insights — all within the Brightspot interface. For more information see our latest Product Guide.
Brightspot combines brand guidelines, author personas and AI guardrails with human-vetted approval workflows to enforce policy-driven oversight. Every interaction is logged, with audit trails and alerts that give content teams the visibility and control they need. And when you use Ask AI, responses include citations and footnotes for added transparency.
Yes. Brightspot offers Bring-Your-Own-Key (BYOK) and Bring-Your-Own-Account (BYOA) options for providers such as AWS Bedrock, Google Vertex or OpenAI to give you flexibility and control over data governance.
Absolutely. Brightspot follows strict security standards including SOC 2 compliance, role-based access controls and end-to-end encryption. All AI interactions are fully auditable for legal and regulatory requirements and can be reviewed directly within the CMS through an AI audit dashboard.
Brightspot AI boosts productivity by automating repeatable steps — drafting, enriching, optimizing and translating — while keeping teams in control. The result is faster content creation, smoother orchestration and the freedom to focus on strategic work that grows the business.
