Perfect Sense was founded in 2008 with the belief that the following combination sets our company apart: a powerful, enterprise publishing platform and a team of committed professionals who wake up every morning focused on highest-quality implementation and customer satisfaction and success. From the first demo of Brightspot, we begin working for you. We listen, we collaborate with your teams, and we don’t believe it’s enough to meet your requirements and expectations—we work to exceed them in every way we can.
In today’s ever-changing world of business and technology, high-volume publishers, brand storytellers and media companies benefit from a platform designed to respond to their new ideas and requirements, coupled with professionals who understand this and work to embrace their organization and deliver a platform to support their digital transformation.
We begin each day thinking about ways to delight editors, empower developers and positively impact your business. The following case studies and testimonials showcase our work with global companies to do precisely that.
We migrated three sites on two separate content management systems to Brightspot in 8 months and now have a powerful and flexible framework to support our organizations expansion.
To expand globally, Politico needed to transition away from its outdated, homegrown system to an extensible, multichannel, real-time publishing solution that would empower its team of 500 journalists and developers to operate self-sufficiently. To maintain a dominant position in subscription-based news, POLITICO sought a solution with integrated subscriptions management to drive paid personalization.
The Outcome: With Brightspot, POLITICO has achieved its global ambition: to deliver customized content in real time to every user on any device. The partnership allows POLITICO to take total ownership of the platform with a flexible, open-development framework that the in-house development team can learn and continue to develop independently. They’ve expanded coverage beyond Washington, D.C., to additional states and global markets thanks to the ability to launch new page and site experiences quickly and easily without developer assistance.
Brightspot is the piece of software sitting between every system we have. It is the digital brain of Univision.
By 2013, Univision had outgrown its legacy platform. Inhibited by a CMS from a defunct vendor, the television network was struggling with malfunctioning ad integrations, an inefficient publishing process and an overdependence on IT.
The Outcome: To overhaul its digital experience, Univision upgraded to Brightspot 4.0. Now, Univision’s large group of developers are empowered to deliver cutting-edge front-end experiences to audiences, without relying on an outside vendor. Brightspot enables Univision to deliver up-to-the-minute news and entertainment across a diverse digital portfolio. Approximately 200 users operate within the CMS, serving content to 15 million unique visitors a month.
It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster.
National Geographic’s legacy CMS was overly complex on the back end, and the front end prevented the iconic brand from offering the stunning visual experiences it was known for. National Geographic needed to completely revamp its online presence with a customizable solution to align with the company-wide taxonomy and its massive library of content.
The Outcome: In just three months, Brightspot met National Geographic’s multifaceted requirements, enabling the company to create visually stunning and immersive multimedia experiences; manage, host and present compelling video content via a seamless integration with its existing OVP; increase discoverability; and significantly reduce reliance on IT. Since relaunching, National Geographic has doubled its website traffic.
Brightspot is the Lego set of the CMS world, and with it we have the power and flexibility to customize any part of the system to suit our exact needs.
In 2017, SourceMedia faced a common dilemma in today’s digital-first world: being held back by an ineffective network of legacy content management systems. Up to that point, SourceMedia had used 17 content management systems to operate its 25 sites.
The Outcome: Since relaunching on Brightspot, SourceMedia can manage all sites through one CMS; customize the admin experience, making it easier to manage millions of assets; streamline mobile integration; and organize conference microsites. Empowered by Brightspot, SourceMedia continues to meet its engagement and revenue goals and has garnered six awards for innovation and leadership in the B2B media industry.
Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform.”
After leveraging several CMS platforms to manage its digital properties, Televisa decided to replatform its sites onto one multisite, headless CMS. The ideal solution would streamline all back-end functions, enabling Televisa to focus development on the front-end design. They also required a CMS with robust localization and translation capabilities built in.
The Outcome: Over the course of five months, Televisa worked with Perfect Sense to migrate its content to Brightspot and replatform nine sites. With Brightspot as its back-end solution, Televisa now has the ability to manage all digital properties from one CMS, improving the publishing experience for its multilingual editorial team.
It’s been four years since the initial implementation, and our editorial staff continues to be very happy with the CMS. U.S. News anticipates using Brightspot for many years to come.
In 2014, as U.S. News grew its digital presence, the organization realized its legacy CMS had become a hindrance to scalability and innovation. Frustrated editors and journalists were wasting time creating workarounds for an outdated platform.
The Outcome: With just five months from proof of concept to launch, Brightspot provided U.S. News with exactly what it needed: taxonomy management, flexible workflows and syndication tools. After migrating more than 180,000 articles to Brightspot, content can now be easily searched, packaged and syndicated—leading to increased revenue. Monthly pageviews now average 120 million.