This month, Rose chats with Brightspot Chief Marketing Officer and master of mental organization, Marcy Massura, about how she came to work for the company and what it's like to spend a day in her shoes. Marcy first started working with Brightspot as a contractor in 2020, transitioning full-time to CMO in September 2021.
You joined the Brightspot team a few months ago. What brought you here?
Well, I have been working for Brightspot for over 18 months actually. At first, I was working for Brightspot part-time and on behalf of Hotwire Global, a PR agency. I was thrilled to be asked to join full-time a couple of months ago. I think I came for the same reasons as everyone else does: I just really believe in Brightspot and I am proud to be here.
Can you tell me more about your role as the Chief Marketing Officer? What is a typical day like for you?
I live in Southern California, meaning my day typically starts very early so that I can attend meetings with everybody who is on the East Coast. Sometimes my meetings start at 6 a.m., so I may wake up early as 4:30 a.m. to get ready for the day. My role is to be responsible for all of the marketing efforts for the company, our products and our services. I am also responsible for business development. That is a lot of things! So I keep a lot of lists to remember all of the things I need to do. While my days start early and tend to go long, I really do enjoy them.
What is the most challenging aspect of your job here at Brightspot?
The most challenging thing is feeling responsible for the success of generating new customers. It is a lot of responsibility, and that can be stressful, but that is the biggest challenge. Everything else seems easy compared to that.
As we head into 2022, what opportunities are you most excited about for our company from a marketing standpoint?
I think I am really excited about getting back to some in-person marketing. Conferences, events and trade shows are going to be important in 2022. Also, I am excited about meeting many of our customers in-person at our upcoming user conference in January. There are a lot of things to be excited about, but I am looking forward to these types of interactions being possible once again!
I read that you have a degree in English, Art and Theater. How did that ultimately lead to a career in marketing and how has that background helped in your career?
I took a very crooked path in my career. I didn't know early on that marketing was where I needed to be, so I do have degrees in different areas, such as English and Theater. Eventually, I began working as a content creator and a writer and started working within an agency environment, and that helped me hone my marketing skills. Still, my diverse educational background still serves very me well today, particularly my theater background. Most of my career I have done of a lot of public speaking and I frequently work with our sales department on presentations for potential customers. That theater training really helps with public speaking and doing interviews like this! My English degree is also very helpful because I do a lot of writing in my role.
What traits are most important to making you successful at your job?
I think being mentally organized is very important for anybody who is in leadership in marketing. There is a lot going on and there are a lot people, activities and tactics. You have to keep those organized mentally to see what is not doing well and needs to change. I do pride myself on being a very organized person, both mentally and in real life. That is a big factor in how I manage stay on top of everything.
Besides the people, what is your favorite part about working at Brightspot?
I really enjoy working in a safe growth environment. What I mean by that is we are all focused on growing the organization and doing great things for our customers. However, at the same time it feels like Lisa and David have created an environment where it is safe to fail, so it is OK to try things and if it doesn't work you can try something else. That is unusual. I have worked in a lot of organizations and that's a very unique aspect of Brightspot. It's really wonderful.
What are your favorite activities or hobbies to do outside of the office?
I don't have hobbies because I enjoy my work so much. But I will say I enjoy and have a little bit of background in photography. I also just signed up for a pottery class so that might be my new hobby. Who knows, we will see!
If you could travel anywhere in the world, where would you go?
For the last couple of years I have been focused on traveling and planning a trip to Egypt. I've been waiting for a large museum there to open that they working on. Egypt is somewhere that has always fascinated me. My husband has been but I would like to go.
What was the last book you read? Would you recommend it?
I don't really read a lot of regular books. I read a lot of publications online. I will say I am a fan of anything by Malcolm Gladwell, so I would recommend everyone read his books and listen to his podcasts.