Brightspot and Amazon Rekognition

Amazon Rekognition is an image analysis service available in the Amazon AI suite. Through the Amazon Rekognition API, enterprises can enable their applications to detect and analyze scenes, objects, faces and other items within images.

0:00 / 0:00
Video Companion
Inside Brightspot: The benefits of Amazon Rekognition
With the Amazon Rekognition plugin, you can quickly associate search terms with images and videos. Editors can then search for and use your media in their own content.

Amazon Rekognition makes it possible for Brightspot users to automatically identify objects, people, text, scenes, and activities, as well as detect any inappropriate content.

Amazon Rekognition and Brightspot: How it works

With Amazon Rekognition, Brightspot will automatically tag an image or video based on the following:

  • Keywords
  • Text matching
  • Celebrity matching
  • Explicit content

Amazon Rekognition and Brightspot: Use cases

  • Your marketing team is looking for images within Brightspot to support a campaign of your product during the World Cup. By searching “soccer”, find any images that were previously uploaded into the CMS and tagged with soccer without having to manually adding the tags.
  • You are looking for a video to support an article on Jennifer Lopez. Search for “Jennifer Lopez” to find any preexisting videos with her in them.
  • You want to write an article about a recent TEDx Event. Search “TEDx” to find any pictures that came from that event and other similar events. Amazon Rekognition will have recognized the TEDx signs from the presentation.
  • You want to make sure the content you are uploading is appropriate for your target demographic. Rekognition detects explicit or suggestive content and allows or rejects images based on a calculated confidence score. Rejected images send a notification for review and accepted images will be uploaded.

Amazon Rekognition and Brightspot: Setup

Setting up Brightspot’s Amazon Rekognition integration is easy. In the Sites and Settings section, access the Global Site.

  1. In the Main tab, expand AWS Rekognition and select your region (optional).
  2. In the Main tab, expand AWS Rekognition (Image), and configure the confidence values for image recognition.
  3. In the Main tab, expand AWS Rekognition (Video) to configure your video settings.
Screenshot of the Brightspot Content Business Platform in action

Amazon Rekognition and Brightspot: How to use the Amazon Rekognition integration

You can use Amazon’s Rekognition service for associating relevant search terms to images or videos you upload to Brightspot.

  1. Create a new image or video
  2. Toward the right of the content edit form, select Metadata area and review the analysis returned from Rekognition.
Demo request submitted!
We will be reaching out shortly to schedule some time and get a few more details to customize your demo.


Related Resources

March 18, 2021
With SEMrush, gain more actionable insight into exactly which keywords your content needs to better engage audiences when they search for content on the internet.
2 Min Read
By Brightspot Staff
July 08, 2020
When your company needs to produce unique, content-rich digital experiences for audiences across the globe, you’re in charge of finding a content business platform that comes equipped with the translation capabilities to support that.
3 Min Read
Ashley Krauss
By Ashley Krauss
November 08, 2019
Google Ads is the no. 1 option in the world of online ads, so we not only made it a default integration, we also made it easy to use. Here’s how it works in Brightspot.
2 Min Read