Leslie Hughes

Leslie Hughes

Leslie Hughes is a freelance writer with over 10 years of experience in crafting content about the latest trends in technology, marketing, health/wellness, travel and more. When she’s not at her laptop writing, she is traveling around the world exploring other countries and cultures. Leslie calls Venice Beach, California, her home.

Leslie Hughes’ articles on Brightspot
illustration depicting factors that contribute to digital decision-making and content marketing
Marketing insights
Mastering content marketing psychology to create high-converting content
Every piece of content subtly influences consumer decisions, shaping how they think, feel and act. By mastering the psychology behind content marketing, you can craft messages that resonate, build trust and drive conversions effortlessly.
illustration depicting AI features being used in media and publishing newsrooms
Marketing insights
Why content personalization is the key to engaging your audience
If everything you put out is “same old, same old,” you’re never going to win the content game. Today’s consumers have seen it all, and they see more and more of it every day. If you want to truly connect with your target audience, you have to make them feel like you’re talking to them. One word: personalization.
illustration depicting different components of web content experience
Content insights
How to repurpose your web content for scalable content marketing
Repurposing is more than cross-posting or reposting. Instead of sharing content as-is, repurpose it to create fresh, tailored material for various platforms.
illustration depicting Brightspot CMS automation capabilities including integrations and notifications
Marketing insights
Streamlining content creation and management with CMS
Use a CMS to enhance content marketing with automation, collaboration tools and real-time data insights across digital channels.
illustration depicting key components and benefits of digital experience platform (DXP)
Marketing insights
Key components and benefits of composable DXPs
Composable DXPs offer businesses the flexibility to integrate best-of-breed tools, creating a tailored digital experience ecosystem. By leveraging a modular architecture, they allow organizations to scale, adapt and innovate quickly to meet evolving customer needs and market trends. Learn more about the benefits, capabilities and examples of different composable DXP services and solutions here.
illustration depicting features and capabilities needed as part of B2B publishing ecosystem
Content insights
DXP for B2B: Transforming enterprise digital strategies
A B2B-focused digital experience platform turns a complex journey into a seamless, personalized experience. Transform your enterprise strategy by connecting content, data and customers across every touchpoint.
illustration depicting content-as-a-service used in content management
Content insights
How content-as-a-service is transforming content management
Today, customers interact with brands across a variety of touchpoints and channels. Managing and delivering content seamlessly across these platforms can be a challenge, but content-as-a-service (CaaS) is revolutionizing this process, making it easier than ever to provide a cohesive and engaging customer experience.
illustration depicting examples of composable CMS architecture
Technology insights
What is composable architecture and how it can transform your marketing strategy
Discover how composable architecture enhances flexibility, scalability and personalization in marketing, allowing seamless omnichannel customer experiences.
illustration depicting important features for data-driven content marketing
Marketing insights
13 essential tips for data-driven content marketing
Discover 13 essential content marketing tips to create data-driven strategies. Learn how to use AI, target audience insights and effective content hierarchies for success.
illustration depicting DXP ecosystem and the place for e-commerce
Marketing insights
Choosing the right DXP for your e-commerce strategy
Unlock the power of DXP for e-commerce. Enhance customer engagement, streamline operations and boost conversions with personalized, omnichannel digital experiences.
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