Aragon Research positions Brightspot in the Leader section of the Aragon Research Globe™ for Content Experience Platforms, 2025

Leslie Hughes

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Leslie Hughes is a freelance writer with over 10 years of experience in crafting content about the latest trends in technology, marketing, health/wellness, travel and more. When she’s not at her laptop writing, she is traveling around the world exploring other countries and cultures. Leslie calls Venice Beach, California, her home.

illustration depicting factors that contribute to digital decision-making and content marketing
Marketing insights
Mastering content marketing psychology to create high-converting content
February 25, 2025
Every piece of content subtly influences consumer decisions, shaping how they think, feel and act. By mastering the psychology behind content marketing, you can craft messages that resonate, build trust and drive conversions effortlessly.
9 Min Read
illustration depicting different ways to repurpose web content
Content insights
How to repurpose your web content for scalable content marketing
October 25, 2024
Repurposing is more than cross-posting or reposting. Instead of sharing content as-is, repurpose it to create fresh, tailored material for various platforms.
6 Min Read
illustration depicting digital tools for effective personalization
Marketing insights
Why content personalization is the key to engaging your audience
October 09, 2024
In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.
9 Min Read
collage of collaboration tools including alerts and messaging
Marketing insights
Streamlining content creation and management with CMS
October 02, 2024
Use a CMS to enhance content marketing with automation, collaboration tools and real-time data insights across digital channels.
6 Min Read
illustration depicting the benefits of a composable DXP platform
Marketing insights
Key components and benefits of composable DXPs
September 25, 2024
Discover how composable DXPs help businesses integrate only the tools they need, providing a modular, future-proof approach to delivering digital experiences.
9 Min Read
illustration depicting useful DXP features for B2B publishers
Content insights
DXP for B2B: Transforming enterprise digital strategies
August 14, 2024
A B2B-focused digital experience platform turns a complex journey into a seamless, personalized experience. Transform your enterprise strategy by connecting content, data and customers across every touchpoint.
7 Min Read
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