As the world’s most popular video hosting website, YouTube allows users to upload or live stream their own videos to be shared with friends, colleagues, followers and the general public; watch and share others’ videos; and enjoy a sense of community with public and private channels.
Brightspot’s integration with YouTube can bring this powerful social tool to the fingertips of your publishers. Videos can be pulled directly from YouTube into your CMS, where they can be enhanced with metadata and highlighted on your websites, apps and social media channels.
YouTube and Brightspot: How it works
- Promote videos directly from your company’s YouTube channel(s).
- Use federated search to locate YouTube videos without leaving Brightspot.
- Embed videos into articles, pages, and galleries while customizing metadata to align with your editorial and SEO needs.
With the Brightspot YouTube integration you can:
- Promote a video from your company’s YouTube channel(s)
- Ingest videos and locate videos via Brightspot’s integrated search capabilities
- Embed videos into articles as an enhancement and customize the associated metadata to meet your editorial need
YouTube and Brightspot: use cases
- A news organization wants to feature a live-streamed press conference from their YouTube channel. With the Brightspot integration, editors quickly pull in the stream and embed it into their breaking news coverage in real time.
- A university is showcasing student success stories on its admissions website. Admissions staff can easily search their YouTube library, import testimonial videos and place them strategically across recruitment pages to inspire prospective students.
- An e-commerce brand launches a new product and publishes a how-to video on YouTube. Using Brightspot, the marketing team embeds the video into a product landing page, enhancing customer engagement and conversions.
- A nonprofit is running an awareness campaign with video storytelling at its core. By integrating YouTube with Brightspot, the organization efficiently pulls in impact-driven videos and embeds them across donation pages and social initiatives to maximize reach.
This integration empowers publishers to enhance their digital experiences with video, ensuring content is engaging, dynamic and easily accessible — right from Brightspot CMS.
