Brightspot vs. Adobe Experience Manager (AEM)
Brightspot is the most user-friendly, customizable and all-in-one alternative to Adobe Experience Manager for content management excellence.
Everything you need in a CMS
Our easy-to-use platform is designed with the flexibility you need when looking for an Adobe Experience Manager alternative. With a modern, hybrid architecture that supports both decoupled and headless publishing, Brightspot is the digital experience platform that content creators and developers alike crave.
Before Brightspot CMS
- Heavily reliant on developers
- Steep learning curve
- Months, or even years, to deploy projects
- Stuck using a few select integrations
- Expensive professional services and few partners
Building with Brightspot
- Comprehensive suite of CMS features that empower all users
- Intuitive and customizable user interface
- Smooth migration in under 100 days
- Two-way integrations with proprietary or enterprise tools
- Access to in-house and partner experts
Real outcomes for previous AEM customers
2x
increase in traffic post relaunch
National Geographic
50+
sites operating out of a single Brightspot instance
Scripps
78%
increase in luxury goods sold
Sotheby’s
$1M
annual cost savings by replatforming from AEM to Brightspot
Televisa
Sotheby’s provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company’s long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house.
-
Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate, and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform.
Director of Technology, Televisa Digital
Why choose Brightspot as your alternative to AEM?

Get started in a flash
- 100+ ready-to-use modular content types and templates
- Dynamic front-end design system
- All-encompassing toolkit for authoring, editing and working together

Empower your team — and your tech
- Flexible, personalized content types
- Extensible hybrid architecture
- Configurable user experience
- API-first approach
Brightspot was designed to fit into your publishing process, freeing content creators to quickly distribute content to every channel without the need for IT. Your development team gets to focus on innovations; creators get to create.
Brightspot is proud to be recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Web Content Management.
Gartner Peer Insights
Hear what our users are saying.
★★★★★
Very polished and well-maintained platform that is also very customizable and supports an enterprise scale. The leadership, product and engineering teams understand how to extract business objectives, provide recommendations and execute a project plan extremely well.
★★★★★
The turnaround time to spin up products is quick and it integrates well with our existing systems seamlessly. We were able to expedite some projects on a very tight timeline because of Brightspot.
★★★★★
Great tech and took on an enormously complex challenge with us. The performance of the resulting website was exceptional!
Get more than a CMS
Say goodbye to the pain of migration, maintenance, hosting and innovation on your own. Our in-house teams and mighty partner ecosystem will help you bid farewell to those worries, get you live quickly and support you as your business scales.
Your license includes access to our managed services team that handles updates, upgrades, security patches, storage, bandwidth and more — so you don’t have to.
Creative services
Our design team works with you to create fully customized and engaging multiplatform experiences to meet unique business challenges, along with comprehensive content strategy audits, analysis and recommendations.
Our implementation approach is tailored to exactly what you need. Whether you need our full support or have an in-house development team to involve, our white-glove service team ensures a smooth delivery.
If you prefer working with a partner, we can easily do that. To get the best outcome we can for you, we have prioritized building relationships with top-tier technology partners who hold the same commitment to excellence as we do.
Our collaborative spirit spans a wide network of solution providers and agency partners. With Brightspot CMS as the foundation, we strive to deliver specialized expertise and services tailored to our valued customers’ unique needs.
The world’s leading brands trust Brightspot
Ready to see how Brightspot compares to Adobe AEM? Connect with one of our CMS experts today to learn more about the real-world differences between Brightspot and Adobe Experience Manager.