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Top 10 reasons developers love Brightspot CMS

Brightspot developer at work

Developers are responsible for aligning technology to support the mission, strategy and processes of their organization. This involves dictating technical standards, including code, tools and platforms, in order to drive transformation towards a desired future state. A recent McKinsey article looked at the role developers play in improving business performance, noting that "improving business performance through software development comes down to empowering developers, creating the right environment for them to innovate, and removing points of friction." Here are 10 ways Brightspot empowers and improves the lives of developers.


The platform provides the ability to easily and deeply integrate additional third-party and proprietary systems into the publishing workflow. An API-first framework provides the flexibility to seamlessly configure new integrations as needed, while 70+ out-of-the-box integrations accelerate CMS development and deployment from day one.

Every business needs a complete view of the customer journey in order to deliver content that will have the most impact for different audiences. This all starts with an integrated tech stack and an integration-ready CMS at its heart.


An open-source standard, GraphQL makes querying content models simple, allowing you to use whatever front-end coding langauges you choose. Along with GraphQL, Brightspot features its own self-describing type system, which enables developers to easily discover what data types and fields are accessible through our content delivery API.

Headless CMS
Watch this on-demand webinar for an in-depth guide to headless CMS considerations and the GraphQL query language, including live examples of Brightspot's GraphQL query language in action.

Data modeling

Leveraging the Brightspot data-modeling layer, developers don’t need to do intensive data modeling and application redeployment to add to the data model and present it to end users.

Adobe Experience Manager vs. Brightspot: Brightspot company logo
By Brightspot Staff
July 23, 2020
As a technical leader, finding the right CMS for your organization will require flexibility, and that isn’t always easy for some platforms.

Rapid iteration

Our unique data framework approach also allows for rapid iteration,  allowing developers to quickly spin up models for any use case so they can spend their time defining the underlying architecture and business logic and not on tedious remodeling efforts every time a new project gets underway.

By Mark Hoover
December 09, 2020
With the Brightspot CMS, we take a different approach that combines a more intuitive architecture and flexibility to drive your business forward. And that’s thanks to Dari, a principle that has made Brightspot what it is today.

Extensible architecture

Brightspot has automatic database management, automatic application UI and auto-generated APIs that saves time and money in development costs.

Adobe Experience Manager vs. Brightspot: Brightspot company logo
By Brightspot Staff
August 16, 2018
The world of CMS has gotten very complicated. The options for CMS architectures have grown along with the numbers of vendors trying to convince you their approach is the best. To help you cut through all the clutter, we've explained the differences between the three main types of CMS platforms: coupled, decoupled, and headless, as well as the pros and cons of each of them.


With Brightspot, you have the option to go headless, use a head or do both. Developer teams have the ability to use multiple independent heads connected to specific channels to manage content strategically across endpoints.

Modular content authoring

The platform lessens the burden on developers from editorial teams, and can be used to create editorial content types that will flow and transform easily to all channels and endpoints.

Brightspot CMS Editorial Content Types screenshot
Play Now
Inside Brightspot: Editorial content types


Brightspot is designed to reduce technical debt by not requiring a rewrite or significant reworking. Brightspot CMS's headless-hybrid flexibility gives development the ability to seamlessly adapt as new channels and opportunities emerge, as well when an organization's business logic and priorities change.

Download this white paper for advice on choosing the best web content management system to deliver dynamic and personalized digital experiences.


The platform provides the ability to customize workflows for editors that make their day-to-day operations smoother and more efficient, which, in turn, makes the lives of developers easier, too. Customization also extends to being able to configure the editing UI to suit different roles, permissions and publishing needs.

Screenshot of Brightspot workflow tool
Play Now
Inside Brightspot: Workflows overview

Reduced IT impact

All of the above, and all of the reasons why publishers love Brightspot, means less reliance on IT and developer teams so that they can focus on more strategic work.

Start building in a free trial environment, see a demo or talk to an expert—select one of these paths and start however you would like to!


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