Understanding modular content
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What is modular content?
Modular content is the building blocks you use to assemble your final piece of content. In the same way that you can use individual Lego blocks to make a spaceship, you can use individual blocks of modular content to create a bigger piece of content, such as a web page. In this way, reusable modular content helps you:
- Develop a trusted library of components and text to use whenever and wherever you need
- Deliver content on multiple channels and in variations for different audiences segments
- Create content that can be customized to every unique business needs
Modular content is essentially content that has been broken down into smaller sharable modules, enabling fast and easy use across different distribution channels. It is something we have been doing for years at Brightspot.
Dylan Gang, Principal Product Manager, Brightspot
Modular content is growing in popularity by enabling companies to reuse content in ways that makes sense. But what is modular content, and how does it work? Here's what you need to know.
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How modular content works on Brightspot
Step 1: Creation and/or Ingestion
Everything starts at the asset level, be it an image, document, link or other article artifact. Assets can originate from within Brightspot or come from an external source and be mapped to a corresponding asset in Brightspot (and vice versa, back to the source asset).
Step 2: Assembly
Individual assets are built into modular components specific to each business use case. Within the CMS, a Brightspot user can “assemble” modules for use as needed, whether that’s for an on-page list, in an email template or elsewhere.
Step 3: Tracking & Monitoring
Post-publish, the final element of modular content is tracking how the fragments and assembled assets are being used as well as performing. The association to the source asset persists to ensure versioning as well as make it easy to modify, update and maintain any given modules.
