Understanding modular content
Modular content explained in 1 minute
Modular content FAQs
What is modular content?
Modular content refers to the practice of breaking down content into individual, reusable components or building blocks that can be used across different channels and platforms. By modularizing content, organizations can create content once and then repurpose it across multiple touchpoints, without having to recreate the same content from scratch for each new platform or device.
How can modular content improve content management?
Modular content can significantly improve content management by reducing the time and effort required to create, manage and distribute content across multiple channels. It allows organizations to create content in a more structured and scalable way, making it easier to update, modify and repurpose content for different audiences and platforms. By breaking content down into smaller, reusable building blocks, modular content also makes it easier to maintain consistency and brand messaging across all touchpoints.
What are the benefits of using modular content in content marketing?
Modular content offers several benefits for content marketing, including increased efficiency, scalability and consistency. By creating content modules that can be repurposed and reused across different channels, organizations can save time and resources while ensuring that their messaging stays consistent and on-brand. Modular content also allows content marketers to easily personalize content for different target audiences, languages and regions, making it more relevant and engaging.
How can modular content help with website design?
Modular content can be used to design more flexible and dynamic websites that can adapt to different screen sizes, devices and user needs. By breaking content down into modular components, web designers can create more flexible page layouts and templates that can be easily customized and adapted to different types of content. Modular content can also help with website localization, allowing designers to create language-specific modules that can be easily translated and repurposed for different regions and languages.
What are some best practices for creating modular content?
Some best practices for creating modular content include defining content types and structures, using a content management system that supports modular content, creating clear naming conventions and metadata, and establishing a governance process to ensure consistency and quality control. It's also important to think about how modules will be used across different channels and platforms and to design modules with flexibility and scalability in mind.
Reaching global audiences with the power of modular content and personalization
With our older CMS, the team ended up with us having several pages to maintain, but with a modular approach, connecting it with tagging and other offerings by Brightspot, has allowed us to scale how many different experiences we can offer.
Global Director of Digital Marketing Technologies at Boston Consulting Group
Modular content is essentially content that has been broken down into smaller sharable modules, enabling fast and easy use across different distribution channels. It is something we have been doing for years at Brightspot.
Dylan Gang, Principal Product Manager, Brightspot
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How modular content works on Brightspot
Step 1: Creation and/or Ingestion
Everything starts at the asset level, be it an image, document, link or other article artifact. Assets can originate from within Brightspot or come from an external source and be mapped to a corresponding asset in Brightspot (and vice versa, back to the source asset).
Step 2: Assembly
Individual assets are built into modular components specific to each business use case. Within the CMS, a Brightspot user can “assemble” modules for use as needed, whether that’s for an on-page list, in an email template or elsewhere.
Step 3: Tracking & Monitoring
Post-publish, the final element of modular content is tracking how the fragments and assembled assets are being used as well as performing. The association to the source asset persists to ensure versioning as well as make it easy to modify, update and maintain any given modules.
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