CMS resources
Technology insights
Back to Technology insights

Dynamic Taxonomy reduces tag chaos

Chaos. It’s everywhere around us. Dark energy is forcing our universe into ever-expanding chaos. Climate change fosters chaos. Misplacing a credit card constitutes the worst chaos of all.

Those same forces are turning your inventory of tags into chaos, and Brightspot’s Dynamic Taxonomy extension imposes badly needed order on the mayhem. Before we get into the details, let’s go over a few concepts.

“Tags” are very familiar to anyone in electronic publishing. Authors use tags to group related assets. For example, a cookbook publisher create tags Meat, Poultry, and Vegetables, and applies those tags to individual recipes.

Tags in a recipe
Clicking on the tag Vegetables surfaces other assets with the same tag.

A “taxonomy” is a classification of related objects. Arguably the most famous taxonomy was developed by Carl Linnaeus, who placed many living organisms into categories ranging from kingdom to species. Electronic tags, such as the cookbook publisher’s Meat, Poultry, and Vegetables, are also a taxonomy.

As a publication grows, its inventory of tags naturally grows as well. Our cookbook publisher may accumulate 100 vegetable recipes, making the Vegetable tag less useful. A visitor clicking on the Vegetable tag sees 100 recipes, but is really only interested in recipes using carrots. Chaos starts to set in, and at some point, it’s more realistic to make the Vegetable tag a category, and place individual tags into the category. The same is true for the Meat and Poultry tags.

Taxonomy for a cookbook
Taxonomy for a cookbook

At this point, our taxonomy has some structure.

As our cookbook publisher branches into more sophisticated cuisines with ever more recipes, there may be dozens of categories, each containing dozens of tags. It becomes more difficult for editors to find the correct tag to apply to a particular asset. With the Dynamic Taxonomy extension, you assign certain categories to certain content types.

Dynamic taxonomy with content types
Dynamic taxonomy with content types

Our cookbook publisher has two content types: Dinner and Lunch (and my favorite, Dessert). The Brightspot administrator limits tag selection for dinner recipes to the Meat, Poultry, and Vegetables categories, and limits tag selection for lunch recipes to the Vegetables category. This taxonomy greatly reduces the number of tags an editor sees in the content edit form, which also helps ensure that other recipes with the same tag are actually similar.

Dynamic tag categories for a content type (dinner)
Dynamic tag categories for a content type (dinner)

Most Brightspot customers use Dynamic Taxonomy as a replacement for Brightspot’s standard Tag feature. Because the concepts between Tag and Dynamic Taxonomy are similar, editors make an easy transition from one to the other.

The primary benefits of Dynamic Taxonomy for editors are faster and more accurate tagging; for visitors, clicking on a dynamic tag results in a focused, usable list of related assets.

Adobe Experience Manager vs. Brightspot: Brightspot company logo
About the Author
At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. With decades of experience in publishing and media, we help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.

Related resources

Let us give you a demo
Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

Request Demo