Brightspot CMS customer case study: Society of Petroleum Engineers

CMS for
B2B Publishing

Transform your digital footprint and drive revenue with a content management platform designed for publishers, by publishers. Brightspot CMS streamlines editorial workflows, omnichannel distribution and revenue generation.

Learn how Brightspot can help
publishing from one CMS
1 Min Read
managed on a single platform
1 Min Read
saved per day, per person, for 80 editors
Arizent was able to increase engagement with its professional communities and unlock new growth and development opportunities. Learn how they did it.

"Brightspot is the LEGO set of the CMS world and with it we have the power and flexibility to customize any part of the system to suit our exact needs." — VP Technology, Arizent

Accelerate your digital publishing transformation

Modern B2B publishers need a content management platform that empowers publishing, membership growth, events and revenue management. That's where Brightspot shines.
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Publish content with ease and speed
Empower editorial teams to create, edit and publish content across every site from one content management platform. No developers required.

• Create in minutes with 100+ flexible, composable content types
• Streamline publishing with advanced drag-and-drop workflows
• Enhance content creation with AI features at your fingertips
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Deliver content to every site
Whether it's publishing the latest industry research or promoting upcoming events — Brightspot enables you to reach every audience with seamless brand consistency.

• Manage unlimited sites, assets and permissions from one CMS
• Maintain brand consistency with global or site templates
• Create once, publish anywhere with modular content features
• Utilize our advanced digital asset management system (DAM)
Publisher creating a blog post in the cms
Drive revenue and audience growth
Diversify digital revenue with a content management platform that supports advertising, paywall and content syndication integrations.

• Launch out-of-the-box or custom advertising integrations
• Grow audiences by delivering search-optimized content at scale
• Build microsites for events from one unified platform
• Get more than a CMS with powerful partnership

Real B2B publisher outcomes

Don't just take our word for it. See how Brightspot empowers leading B2B publishers to serve, engage and grow their audiences of business professionals.
Euromoney PLC manages one of Europe’s largest networks of B2B media brands. In 2020, Euromoney first partnered with Brightspot to consolidate its various publishing systems into one unified enterprise CMS that would allow for standardization and content sharing across properties.
Healthgrades needed to extend its unique physician data — along with personalized content — to target audiences across partner sites. Learn how Brightspot helped.
With Brightspot, Zonda manages over 20 distinct sites with a singular, powerful CMS that drastically improves editorial efficiency.
To achieve its vision of being a leader in commercial real estate news, CoStar needed a platform that could support its fast-growing team of writers and editors alongside the need for sophisticated publishing workflows and the ability to integrate seamlessly with CoStar's proprietary ecosystem of data sources.
See how the global trade association migrated five brands onto two sites in under four months with Brightspot.

The B2B publishing features you need in a CMS

Accelerate digital transformation with a content management platform that enables you to consolidate all your B2B publications and communicate seamlessly with audiences.
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Flexible workflows
With the click of a button, create custom workflows that are designed to meet your unique business processes and streamline communication.
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Email and print newsletters
Reach the right audiences with an integrated martech stack that includes the ability to create and send email newsletters right from your CMS.
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Front-end themes
Control the look and feel of a site’s front end by starting with built-in themes or via simple upload — no code deployment required.
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Integrations
Save time — and resources — with a robust library of pre-built integrations, including subscription, paywall and other B2B software essentials.
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Modular content
Create once, publish everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
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Powerful search
Search from anywhere in the CMS to locate content like videos and images that are housed both in and out of the Brightspot platform.
We had six different CMS solutions, from WordPress to Sitecore to homegrown CMSs, and each of these were in varying states of maturity. The situation was very similar with paywall, we were using five different ones. So, very high maintenance costs, and a significant burden on operations.
Euromoney logo
CTO, Financial & Professional Services at Euromoney NextGen

Related B2B publishing resources

A B2B-focused digital experience platform turns a complex journey into a seamless, personalized experience. Transform your enterprise strategy by connecting content, data and customers across every touchpoint.
Unleash your team’s potential by simplifying content management, boosting SEO and integrating with key martech systems.
The global membership organization for the oil and gas industry migrated five magazine brands to one unified, flexible CMS in less than four months, driving publishing efficiency and brand consistency.

Ready to learn more?

See how B2B publishers can bring their digital strategy to life, today and tomorrow, with Brightspot's content management platform. Connect with one of our CMS experts today.

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