The digital experience is ever-changing with new technology and an overload of information at our fingertips. E-commerce businesses need the right tools to drive priorities forward and continually transform as their customers (and the experiences they seek) evolve. Brightspot, with solutions developed specifically to supply e-commerce companies with everything they need to up-level digital experiences for their customers from day one, is here to help.
What is Brightspot?
For companies that are looking to transform fast, Brightspot's business-ready CMS allows companies—regardless of size or technical expertise—to launch their own fully functional digital experiences in record time, with no limits to future enhancements or integrations.
How can Brightspot help e-commerce businesses?
For e-commerce organizations in particular, it’s important to both identify the right channels to pursue based on where customers spend most of their time, and then repeat messaging over each of those channels to build customer loyalty. Successful brands tailor their content and messages across these touchpoints to lead customers through the e-commerce journey to make a purchase and drive revenue.
Being able to deliver content-rich experiences online builds relationships with potential customers in the discovery phase and educates them about their options—this is where Brightspot comes in to support e-commerce businesses.
Brightspot CMS benefits for e-commerce
The solution frees up time for your content teams to focus on creating, publishing and syndicating content across various devices and channels to reach customers where they are, including the web, apps, wearables, IoT, in-store and more.
Brightspot empowers publishing teams to manage their own built-in notifications to create a more streamlined, efficient process. It also makes publishing new microsites, landing pages, website sections and other marketing content simple and straightforward.
Brightspot lessens dependence on IT without compromising the publishing experience, allowing teams to move quickly and remain focused on customers’ wants and needs. Update your site layout, workflows, roles or permissions more easily with Brightspot.
Brightspot allows e-commerce organizations to publish modular content across any channel or endpoint—even ones they haven't thought of yet—supporting unique business needs now and in the future. It also provides the option to search keywords that your site visitors are using to find content so you can identify and respond to search trends quickly and connect your users with the right content.
For the business buyer
Modular content capabilities allow e-commerce businesses to create and update once, then publish everywhere, efficiently, which is especially important for companies that target separate consumer market segments and need to customize for different brands and channels.
For the technical buyer
Develop in any language or framework without having to learn proprietary APIs or SDKs and leverage the power and flexibility of the open-source GraphQL API query language. This allows your IT and development teams to become fully fluent in the Brightspot API query language before ever getting started—saving you time-to-value and creating enterprise value by saving expensive developer months.
This includes pre-built e-commerce product page content types to facilitate the buying process without tedious modeling and content type creation, and pre-built integrations that allow businesses to directly integrate their leads management platform with point-of-purchase system as well as inventory management systems.