National Geographic's legacy CMS was overly complex on the back end, and the front end prevented the iconic brand from offering the stunning visual experiences it was known for. National Geographic needed to completely revamp its online presence with a customizable solution to align with the company-wide taxonomy and its massive library of content.
The Outcome: In just three months, Brightspot met National Geographic’s multifaceted requirements, enabling the company to create visually stunning and immersive multimedia experiences; manage, host and present compelling video content via a seamless integration with its existing OVP; increase discoverability; and significantly reduce reliance on IT. Since relaunching, National Geographic has doubled its website traffic.
The Outcome: In just three months, Brightspot met National Geographic’s multifaceted requirements, enabling the company to create visually stunning and immersive multimedia experiences; manage, host and present compelling video content via a seamless integration with its existing OVP; increase discoverability; and significantly reduce reliance on IT. Since relaunching, National Geographic has doubled its website traffic.
It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster.
Mike Schmidt, Director of Multimedia, National Geographic
After leveraging several CMS platforms to manage its digital properties, Televisa decided to replatform its sites onto one multisite, headless platform. The ideal solution would streamline all back-end functions, enabling Televisa to focus development on the front-end design. They also required a CMS with robust localization and translation capabilities built in.
The Outcome: Over the course of five months, Televisa worked with Brightspot to migrate its content to the Brightspot CMS and replatform nine sites. With Brightspot as its back-end solution, Televisa now has the ability to manage all digital properties from one CMS, improving the publishing experience for its multilingual editorial team.
The Outcome: Over the course of five months, Televisa worked with Brightspot to migrate its content to the Brightspot CMS and replatform nine sites. With Brightspot as its back-end solution, Televisa now has the ability to manage all digital properties from one CMS, improving the publishing experience for its multilingual editorial team.
Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform.
Juan Antonio Beckman, Director of Technology, Televisa Digital
To expand globally, Politico needed to transition away from its outdated, homegrown system to an extensible, multichannel, real-time publishing solution that would empower its team of 500 journalists and developers to operate self-sufficiently. To maintain a dominant position in subscription-based news, POLITICO sought a solution with integrated subscriptions management to drive paid personalization.
The Outcome: With Brightspot, POLITICO has achieved its global ambition: to deliver customized content in real time to every user on any device. The partnership allows POLITICO to take total ownership of the platform with a flexible, open-development framework that the in-house development team can learn and continue to develop independently. They’ve expanded coverage beyond Washington, D.C., to additional states and global markets thanks to the ability to launch new page and site experiences quickly and easily without developer assistance.
The Outcome: With Brightspot, POLITICO has achieved its global ambition: to deliver customized content in real time to every user on any device. The partnership allows POLITICO to take total ownership of the platform with a flexible, open-development framework that the in-house development team can learn and continue to develop independently. They’ve expanded coverage beyond Washington, D.C., to additional states and global markets thanks to the ability to launch new page and site experiences quickly and easily without developer assistance.
We migrated three sites on two separate content management systems to Brightspot in 8 months and now have a powerful and flexible framework to support our organizations expansion.
Vice President of Engineering, Politico
By 2013, Univision had outgrown its legacy platform. Inhibited by a CMS from a defunct vendor, the television network was struggling with malfunctioning ad integrations, an inefficient publishing process and an overdependence on IT.
The Outcome: To overhaul its digital experience, Univision upgraded to Brightspot 4.0. Now, Univision’s large group of developers are empowered to deliver cutting-edge front-end experiences to audiences, without relying on an outside vendor. Brightspot enables Univision to deliver up-to-the-minute news and entertainment across a diverse digital portfolio. Approximately 200 users operate within the CMS, serving content to 15 million unique visitors a month.
The Outcome: To overhaul its digital experience, Univision upgraded to Brightspot 4.0. Now, Univision’s large group of developers are empowered to deliver cutting-edge front-end experiences to audiences, without relying on an outside vendor. Brightspot enables Univision to deliver up-to-the-minute news and entertainment across a diverse digital portfolio. Approximately 200 users operate within the CMS, serving content to 15 million unique visitors a month.
Brightspot is the piece of software sitting between every system we have. It is the digital brain of Univision.
Clarence Kwei, VP of Products, Univision
In 2017, Arizent faced a common dilemma in today’s digital-first world: being held back by an ineffective network of legacy content management systems. Up to that point, Arizent had used 17 content management systems to operate its 25 sites.
The Outcome: Since relaunching on Brightspot, Arizent can manage all sites through one CMS; customize the admin experience, making it easier to manage millions of assets; streamline mobile integration; and organize conference microsites. Empowered by Brightspot, Arizent continues to meet its engagement and revenue goals and has garnered six awards for innovation and leadership in the B2B media industry.
The Outcome: Since relaunching on Brightspot, Arizent can manage all sites through one CMS; customize the admin experience, making it easier to manage millions of assets; streamline mobile integration; and organize conference microsites. Empowered by Brightspot, Arizent continues to meet its engagement and revenue goals and has garnered six awards for innovation and leadership in the B2B media industry.
Brightspot is the Lego set of the CMS world, and with it we have the power and flexibility to customize any part of the system to suit our exact needs.
Matt Cribbs, Vice President of Technology, Arizent
In 2014, as U.S. News grew its digital presence, the organization realized its legacy CMS had become a hindrance to scalability and innovation. Frustrated editors and journalists were wasting time creating workarounds for an outdated platform.
The Outcome: With just five months from proof of concept to launch, Brightspot provided U.S. News with exactly what it needed: taxonomy management, flexible workflows and syndication tools. After migrating more than 180,000 articles to Brightspot, content can now be easily searched, packaged and syndicated—leading to increased revenue. Monthly pageviews now average 120 million.
The Outcome: With just five months from proof of concept to launch, Brightspot provided U.S. News with exactly what it needed: taxonomy management, flexible workflows and syndication tools. After migrating more than 180,000 articles to Brightspot, content can now be easily searched, packaged and syndicated—leading to increased revenue. Monthly pageviews now average 120 million.
It's been four years since the initial implementation, and our editorial staff continues to be very happy with the platform. U.S. News anticipates using Brightspot for many years to come.
Yingjie Shu, Vice President of Technology, U.S. News & World Report
In 2017, the international auction house determined that its Adobe content management system (AEM) was inhibiting digital innovation. The site was out of date, the CMS codebase had become difficult to maintain, and there were SEO concerns. Sotheby’s required a flexible solution that decreased dependence on IT, as well as a restructuring of internal taxonomy.
The Outcome: After successfully replatforming the Museum Network in less than 90 days, Sotheby’s migrated its flagship site (and its 3 million assets) from AEM to Brightspot. Sotheby’s digital overhaul has resulted in a 90% increase in sessions, 37% increase in pageviews, and 119% increase in users.
The relaunch of Sotheby’s Museum Network—much like the work we’ve done with Bluprint, GolfPass and CoStar—is a testament to the speed and flexibility of the Brightspot platform. Brightspot GO is an out-of-the-box platform that combines enterprise power with publishing speed. It allows publishers to take their digital experiences to the next level with rapid deployments, a best-in-class UX, the ability to publish to more channels faster, and a reduced reliance on their IT department.
The Outcome: After successfully replatforming the Museum Network in less than 90 days, Sotheby’s migrated its flagship site (and its 3 million assets) from AEM to Brightspot. Sotheby’s digital overhaul has resulted in a 90% increase in sessions, 37% increase in pageviews, and 119% increase in users.
The relaunch of Sotheby’s Museum Network—much like the work we’ve done with Bluprint, GolfPass and CoStar—is a testament to the speed and flexibility of the Brightspot platform. Brightspot GO is an out-of-the-box platform that combines enterprise power with publishing speed. It allows publishers to take their digital experiences to the next level with rapid deployments, a best-in-class UX, the ability to publish to more channels faster, and a reduced reliance on their IT department.
We were under time pressure to get something live that represented a high-quality user experience, which is often a recipe for trouble. That's one of the reasons why it was very important to have a flexible technical partner and platform to work with.
When Walmart decided to shift its corporate communications strategy toward brand storytelling, the company needed a visually and emotionally engaging platform that could streamline publishing. The world’s largest retailer wasn’t looking for just any IT vendor; it needed a dependable technology partner committed to growing and innovating its products to support the company’s evolving needs.
The Outcome: In just five months, Walmart launched its revamped corporate website on Brightspot. More than 70,000 pieces of content are managed within the CMS, allowing Walmart to easily weave storytelling into each section of its websites. Thanks to Brightspot, Walmart can effectively display the heart and soul behind its brand, a powerful evolution that’s resulted in a 155% increase in traffic.
The Outcome: In just five months, Walmart launched its revamped corporate website on Brightspot. More than 70,000 pieces of content are managed within the CMS, allowing Walmart to easily weave storytelling into each section of its websites. Thanks to Brightspot, Walmart can effectively display the heart and soul behind its brand, a powerful evolution that’s resulted in a 155% increase in traffic.
Sticking with a legacy CMS would have constrained our creativity and undermined our confidence. With Brightspot, we can move and innovate the way we want now, and in the future.
Caitlin Brown, Senior Manager, Digital Strategy, Walmart
To successfully expand into a robust digital-first company, Hanley Wood needed to replace its costly, time-consuming CMS with a flexible platform that would deliver first-rate digital experiences and create efficient editorial workflows for more than 80 editors. The solution would need to integrate into the company’s existing tech stack, feature multisite and multichannel capabilities, offer real-time analytics and reporting, and have the capacity to distribute and manage sponsored content and targeted content packages.
The Outcome: Thanks to tailored workflows, real-time preview capabilities, centralized media galleries, image editing, and editorial feed curation, Brightspot saves editors working across the CMS on 22 sites at least two hours each day. Newsletter publishing time has gone from two days to as little as 12 minutes, resulting in significant cost savings. What’s more, Brightspot has helped unleash new ad and revenue opportunities by distributing and managing sponsored content and targeted content packages.
The Outcome: Thanks to tailored workflows, real-time preview capabilities, centralized media galleries, image editing, and editorial feed curation, Brightspot saves editors working across the CMS on 22 sites at least two hours each day. Newsletter publishing time has gone from two days to as little as 12 minutes, resulting in significant cost savings. What’s more, Brightspot has helped unleash new ad and revenue opportunities by distributing and managing sponsored content and targeted content packages.
We had 24 sites hosted on an aging CMS that was cumbersome to use and difficult to improve. After a four-month bake-off involving 25 CMS platforms, Hanley Wood selected Brightspot due to its rich features and functionality, and because our content producers loved the publishing experience. The Brightspot team helped us relaunch all 24 sites and gave us the successful outcome they promised during our very first meeting.
Rizwan Ali, Vice President of Product Development, Hanley Wood
Indigo Golf Partners, one of the nation’s largest golf course operators, came to Brightspot with a unique challenge: to decrease the launch time of new websites for its partner courses from weeks down to days. Previously, Indigo was using several different CMS solutions and manual processes to manage and update its websites, making templated site creation and maintenance cumbersome.
The Outcome: With multisite capabilities backed by a powerful content management engine, Brightspot enabled Indigo to effectively scale their business, increase brand consistency and maximize value for present and future clients. Thanks to this partnership, Indigo’s website development and launch process is accelerated, empowering them to launch beautiful new sites in a matter of days. In addition, they can manage thousands of events more consistently across Indigo-run clubs with a user-friendly, cloud-based event management solution.
The Outcome: With multisite capabilities backed by a powerful content management engine, Brightspot enabled Indigo to effectively scale their business, increase brand consistency and maximize value for present and future clients. Thanks to this partnership, Indigo’s website development and launch process is accelerated, empowering them to launch beautiful new sites in a matter of days. In addition, they can manage thousands of events more consistently across Indigo-run clubs with a user-friendly, cloud-based event management solution.
The speed to market, the speed to launch, just continues to get better and better with Brightspot, and we in turn, make that a part of our proposition. Where our competition might take months to launch a web presence, our partnership with Brightspot and the evolution of Brightspot allows us to bring a new client on board and launch a new experience in a matter of hours.
Kyle Ragsdale, Chief Marketing Officer, Indigo Golf Partners
