Modular Content

Modular content lets you create content once and publish across multiple channels, endpoints and wherever you need your content to be consumed. It goes beyond words and images on a webpage, too, providing the capability to deconstruct any digital artifact into a movable building block that can be reused and reorganized any way you need to deliver your message based on target audience, location, language and more. Do more with your content with modular content.

Contact us to learn more about modular content
Modular content infographic
In this webinar, join us to discuss some of the top content-production challenges and if modular content can be a solution.
This eBook details what modular content is and how it plays a pivotal role in ensuring a positive experience for your current and future audiences and buyers.
This in-depth webinar will explain what modular content is, how it can improve content operations and deliver content personalization, and highlight use cases from the world’s largest brands.
Modular content is essentially content that has been broken down into smaller sharable modules, enabling fast and easy use across different distribution channels. It is something we have been doing for years at Brightspot.
image of Brightspot employee Dylan Gang
Dylan Gang, Principal Product Manager, Brightspot
Modular content is the building blocks that you use to assemble your final piece of content. So, just like you could use individual Lego blocks to build a tower or a mini replica of a Millennium Falcon, you can use the building blocks of modular content to create a whole piece of content like a webpage.
Lucy Collins headshot
Lucy Collins, Senior Product Manager, Brightspot
Where modular content and segmentation really fit together is that—the modular content acts as a central repository, a single source of truth—that teams can leverage to deliver custom messages to specific audiences. Truly it comes down to creating content once, then publishing it everywhere.
image of Brightspot employee Meredith Rodkey
Meredith Rodkey, SVP Platform Product Management & Solutions, Brightspot
From highly localized content experiences that include translations and audience-specific variations, to deconstructing your content assets into small modular components for better re-use and efficiency, complex content challenges are solvable with the right publishing platform.
With eCommerce demand at an all-time high, and marketing budgets at an all-time low, marketers are in need of tools that allow them to do more with less when it comes to scaling their content approach. A modular content approach supports content reuse and optimization.
It’s no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience—and making that sale—is localized content.
In this video, we look at how segmentation tools in Brightspot can quickly personalize experiences for different audiences.
A recent Gartner study noted that business leaders need to find strategic ways to cut costs while also funding new growth investments to pull ahead in COVID-19 recovery and outpace the competition. In other words, they need to consider how to reallocate resources to drive sustained cost savings and support future growth.
Developers are responsible for aligning technology to support the mission, strategy and processes of their organization. Here are 10 ways Brightspot CMS empowers and improves the lives of developers.
Audience segmentation is a tried-and-true marketing practice. And in today's digital-first world, it's one that has amplified potential with the technology, integrations and data available to bring the most relevant experiences and content to audiences wherever they happen to be—and on whatever device they happen to be on.
If you can offer personalized customer experiences, you’re much more likely to keep and grow your audience. Modular content can help you do just that. Find out more with these insights from our latest webinar on modular content.
A new breed of advanced content management systems are simple and intuitive for end users, but offer a sophistication and flexibility that was simply unimaginable a few years ago. Brightspot’s latest webinar explores these changes and the massive benefits they offer organizations looking to give their audiences convenient, consistent and engaging content at pace.

How modular content works on Brightspot

Step 1: Creation and/or Ingestion
Everything starts at the asset level, be it an image, document, link or other article artifact. Assets can originate from within Brightspot or come from an external source and be mapped to a corresponding asset in Brightspot (and vice versa, back to the source asset).
Step 2: Assembly
Individual assets are built into modular components specific to each business use case. Within the CMS, a Brightspot user can “assemble” modules for use as needed, whether that’s for an on-page list, in an email template or elsewhere.
Step 3: Tracking & Monitoring
Post-publish, the final element of modular content is tracking how the fragments and assembled assets are being used as well as performing. The association to the source asset persists to ensure versioning as well as make it easy to modify, update and maintain any given modules.