Modular Content

Modular content lets you create content once and publish across multiple channels, endpoints and wherever you need your content to be consumed. It goes beyond words and images on a webpage, too, providing the capability to deconstruct any digital artifact into a movable building block that can be reused and reorganized any way you need to deliver your message based on target audience, location, language and more. Do more with your content with modular content.

Brightspot eBook
As the digital landscape evolves—and the need grows for greater control over how and where your content is produced, shared and disseminated—content organizations are seeking solutions to meet their teams’ operational needs and to satisfy their key audiences’ wants.

Striking this balance is possible with the right technology (that has the right capabilities) and a strong partner to guide the process.

How modular content works on Brightspot

Step 1: Creation and/or Ingestion
Everything starts at the asset level, be it an image, document, link or other article artifact. Assets can originate from within Brightspot or come from an external source and be mapped to a corresponding asset in Brightspot (and vice versa, back to the source asset).
Step 2: Assembly
Individual assets are built into modular components specific to each business use case. Within the CMS, a Brightspot user can “assemble” modules for use as needed, whether that’s for an on-page list, in an email template or elsewhere.
Step 3: Tracking & Monitoring
Post-publish, the final element of modular content is tracking how the fragments and assembled assets are being used as well as performing. The association to the source asset persists to ensure versioning as well as make it easy to modify, update and maintain any given modules.
Modular content is the building blocks that you use to assemble your final piece of content. So, just like you could use individual Lego blocks to build a tower or a replica of a Millennium Falcon, you can use the building blocks of modular content to create a whole piece of content like a webpage.
Lucy Collins headshot
Lucy Collins, Product Manager, Brightspot
In this hour-long webinar, hosted by CMSWire, join Brightspot's Meredith Rodkey for a detailed look at what modular content is and how it is designed to improve content operations and deliver content personalization at scale.
Modular content is growing in popularity by enabling companies to reuse content in ways that makes sense. But what is modular content, and how does it work? Here's what you need to know.
If you can offer personalized customer experiences, you’re much more likely to keep and grow your audience. Modular content can help you do just that. Find out more with these insights from our latest webinar on modular content.
A recent Gartner study noted that business leaders need to find strategic ways to cut costs while also funding new growth investments to pull ahead in COVID-19 recovery and outpace the competition. In other words, they need to consider how to reallocate resources to drive sustained cost savings and support future growth.
Audience segmentation is a tried-and-true marketing practice. And in today's digital-first world, it's one that has amplified potential with the technology, integrations and data available to bring the most relevant experiences and content to audiences wherever they happen to be—and on whatever device they happen to be on.
Today’s digital-content ecosystem feeds a proliferation of devices and channels where end users engage with the information that content producers create.
For Brightspot customers, modular content often means realizing significant time savings while also maintaining more control over the content they push to their digital audiences—no matter the industry.
With eCommerce demand at an all-time high, and marketing budgets at an all-time low, marketers are in need of tools that allow them to do more with less when it comes to scaling their content approach. A modular content approach supports content reuse and optimization.
It’s no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience—and making that sale—is localized content.

Brightspot means no compromise

Our team's commitment to your success means we truly listen to your needs to build solutions that address your problems the right way and deliver results that move your business forward, every time.
Our API-first and framework-agnostic development platform allows you to use any business logic, any workflow, with any integrations to build custom solutions at speed and at scale.
This is your platform for life. Brightspot CMS scales and extends to deliver on your digital priorities today and all your future content projects.
Publisher-informed and publisher-focused, the Brightspot platform is intuitive and built with content and editorial teams in mind. High-volume content is our specialty.
Brightspot is naturally multisite and multi-language, with an Assignment Desk tool to make content creation and collaboration easy.
Deploy a ready-to-build version of Brightspot that lets you launch your own dynamic digital experiences at astonishing speed.

Explore GO 
With Brightspot's flexible architecture, you can go headless to power an API-first design, use our front-end framework—or do both.

Learn about headless CMS 
Brightspot CMS is built to integrate, extend and enhance all your relevant important enterprise information.

Explore our integrations