Modular content

Modular content lets you create content once and publish across multiple channels, endpoints and wherever you need your content to be consumed. It goes beyond words and images on a webpage, too, providing the capability to deconstruct any digital artifact into a movable building block that can be reused and reorganized any way you need to deliver your message based on target audience, location, language and more. Do more with your content with modular content.

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Understanding modular content

What is modular content?

Modular content is the building blocks you use to assemble your final piece of content. In the same way that you can use individual Lego blocks to make a spaceship, you can use individual blocks of modular content to create a bigger piece of content, such as a web page. In this way, reusable modular content helps you:
  1. Develop a trusted library of components and text to use whenever and wherever you need
  2. Deliver content on multiple channels and in variations for different audiences segments
  3. Create content that can be customized to every unique business needs
Modular content is essentially content that has been broken down into smaller sharable modules, enabling fast and easy use across different distribution channels. It is something we have been doing for years at Brightspot.
image of Brightspot employee Dylan Gang
Dylan Gang, Principal Product Manager, Brightspot
Modular content is the building blocks that you use to assemble your final piece of content. So, just like you could use individual Lego blocks to build a tower or a mini replica of a Millennium Falcon, you can use the building blocks of modular content to create a whole piece of content like a webpage.
Lucy Collins headshot
Lucy Collins, Senior Product Manager, Brightspot
Where modular content and segmentation really fit together is that—the modular content acts as a central repository, a single source of truth—that teams can leverage to deliver custom messages to specific audiences. Truly it comes down to creating content once, then publishing it everywhere.
image of Brightspot employee Meredith Rodkey
Meredith Rodkey, SVP Platform Product Management & Solutions, Brightspot
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How modular content works on Brightspot

Step 1: Creation and/or Ingestion
Everything starts at the asset level, be it an image, document, link or other article artifact. Assets can originate from within Brightspot or come from an external source and be mapped to a corresponding asset in Brightspot (and vice versa, back to the source asset).
Step 2: Assembly
Individual assets are built into modular components specific to each business use case. Within the CMS, a Brightspot user can “assemble” modules for use as needed, whether that’s for an on-page list, in an email template or elsewhere.
Step 3: Tracking & Monitoring
Post-publish, the final element of modular content is tracking how the fragments and assembled assets are being used as well as performing. The association to the source asset persists to ensure versioning as well as make it easy to modify, update and maintain any given modules.

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