In this webinar, join us to discuss some of the top content-production challenges and if modular content can be a solution.
This eBook details what modular content is and how it plays a pivotal role in ensuring a positive experience for your current and future audiences and buyers.
This in-depth webinar will explain what modular content is, how it can improve content operations and deliver content personalization, and highlight use cases from the world’s largest brands.
Modular content is essentially content that has been broken down into smaller sharable modules, enabling fast and easy use across different distribution channels. It is something we have been doing for years at Brightspot.
Dylan Gang, Principal Product Manager, Brightspot
Modular content is the building blocks that you use to assemble your final piece of content. So, just like you could use individual Lego blocks to build a tower or a mini replica of a Millennium Falcon, you can use the building blocks of modular content to create a whole piece of content like a webpage.
Lucy Collins, Senior Product Manager, Brightspot
Where modular content and segmentation really fit together is that—the modular content acts as a central repository, a single source of truth—that teams can leverage to deliver custom messages to specific audiences. Truly it comes down to creating content once, then publishing it everywhere.
Meredith Rodkey, SVP Platform Product Management & Solutions, Brightspot
Today’s digital-content ecosystem feeds a proliferation of devices and channels where end users engage with the information that content producers create.
For Brightspot customers, modular content often means realizing significant time savings while also maintaining more control over the content they push to their digital audiences—no matter the industry.
How modular content works on Brightspot
Step 1: Creation and/or Ingestion
Everything starts at the asset level, be it an image, document, link or other article artifact. Assets can originate from within Brightspot or come from an external source and be mapped to a corresponding asset in Brightspot (and vice versa, back to the source asset).
Step 2: Assembly
Individual assets are built into modular components specific to each business use case. Within the CMS, a Brightspot user can “assemble” modules for use as needed, whether that’s for an on-page list, in an email template or elsewhere.
Step 3: Tracking & Monitoring
Post-publish, the final element of modular content is tracking how the fragments and assembled assets are being used as well as performing. The association to the source asset persists to ensure versioning as well as make it easy to modify, update and maintain any given modules.