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Today, customers interact with brands across a variety of touchpoints and channels. Managing and delivering content seamlessly across these platforms can be a challenge, but content-as-a-service (CaaS) is revolutionizing this process, making it easier than ever to provide a cohesive and engaging customer experience.

A Principal Product Manager at Brightspot, Becky shares with Rose about what it’s like working on customer projects with complex workflows, content requirements and integrations, plus how being an excellent listener and an open and transparent communicator are the hallmarks of a great product manager.

Web accessibility is a crucial yet often unnoticed element of the modern internet, ensuring that websites are usable by everyone, including those with disabilities. By implementing accessibility features and adhering to standards like WCAG, we create a more inclusive web, enhancing the overall user experience for all.

Selecting a content management system (CMS) from the myriad of options available can be daunting. This comparison between Brightspot and Sitecore aims to determine if Brightspot aligns with your organizational needs.

Discover how composable architecture enhances flexibility, scalability and personalization in marketing, allowing seamless omnichannel customer experiences.

Content modeling is a smart way to structure and manage content, making sure everything stays consistent and makes sense across the board.

The annual award is determined solely by employee feedback gathered in an anonymous survey by an outside market research firm. Brightspot stands out for its commitment to a supportive work environment, professional growth and community involvement.

Discover how the right CMS can revolutionize your team’s workflow with essential collaboration features at every stage of content creation. From drafting and revisions to publishing and governance, these tools ensure seamless communication and enhanced productivity.

Discover 13 essential content marketing tips to create data-driven strategies. Learn how to use AI, target audience insights and effective content hierarchies for success.

Master SEO strategy with expert insights on aligning business goals, using data-driven decisions and optimizing content to secure top search rankings.