In today’s dynamic media and publishing landscape, organizations are under pressure to deliver high-quality content efficiently across numerous platforms while engaging diverse audiences. Brightspot’s versatile CMS platform empowers these companies to optimize their content creation processes, enhance audience engagement and achieve remarkable business outcomes. Below, we highlight how Brightspot’s solutions have transformed key media and publishing companies by modernizing their digital operations and driving meaningful results.
Transforming content delivery for the Los Angeles Times
The Los Angeles Times, one of the largest newspapers in the U.S., faced a monumental challenge: migrating off 19 legacy systems while managing millions of archived assets and disjointed newsroom operations.
We’ve replaced 19 legacy systems...basically the entire way in which we plan our work as a newsroom.
Solution:
In 2018, the Los Angeles Times adopted Brightspot’s API-first content hub, serving as a central syndication engine across 12 news desks for both digital and print. Editors create content that is shared with print systems, newswire agencies, Apple News, mobile apps and other platforms. The CMS also powers their end-to-end content planning and budgeting through the assignment feature.
Technical impact:
- API-first content hub: Streamlined content sharing across multiple channels, including digital and print.
- Content planning: Brightspot’s assignment feature serves as a newsroom-wide planning and budgeting hub.
- Faster time-to-publish: Reduced complexity in managing content across platforms.
Key KPIs:
- 130K new stories published in three years
- 80 million digital assets stored in the CMS
- Customer for 5+ years
Driving digital innovation for POLITICO
POLITICO, a leader in political journalism, struggled with managing multiple content types and complex editorial workflows across its platforms. The company needed flexibility to support its high-volume publishing and deliver seamless content to a large audience.
For us, Brightspot offers a lot of benefits: we are really excited to be able to pair the out-of-the-box features that come with the upgraded version of Brightspot with our custom development to be able to provide a sleek, modern CMS for our evolving newsroom.
Solution:
With Brightspot’s content repository, POLITICO now enables enterprise-wide content sharing and reuse. Their team can launch new pages and site experiences quickly, and Brightspot supports their subscription, licensing and user management needs.
Technical impact:
- Content repository: Centralized platform allows easy content reuse across various sites.
- Rapid site launches: Simplified the creation of new digital experiences.
- Subscription and licensing support: Managed subscription and user needs across different platforms.
Key KPIs:
- 56 million average monthly visitors
- 190K articles migrated to the new CMS
- Customer for 10+ years
Enhancing editorial efficiency for U.S. News & World Report
U.S. News & World Report required a modern CMS solution to support their digital growth, improve editorial workflows and maximize efficiency.
It’s been years since the initial implementation, and our editorial staff continues to be very happy with the CMS.
Solution:
Brightspot introduced customized workflows, built-in DAM features and an intuitive content syndication system that allowed the editorial team to work more efficiently while ensuring consistency across all digital assets.
Technical impact:
- Custom workflows: Tailored workflows enhanced editorial productivity and reduced delays.
- Mobile optimization: Ensured a seamless experience across devices.
- Built-in DAM: Provided robust asset management tools to support content production.
Key KPIs:
- 40 million unique monthly visitors
- 180K articles migrated
- Customer for 10+ years
Revolutionizing multisite management for Univision
Univision, the largest Spanish-language TV network in the U.S., needed a CMS that could efficiently handle its 70+ sites and support 500+ daily CMS users.
Brightspot is the piece of software sitting between every system we have. It is the digital brain of Univision.
Solution:
Brightspot’s solution provided a scalable CMS with custom roles, permissions and multilingual support, allowing Univision to manage its diverse content and audience with ease. Their development team also gained full control over the platform, enabling quicker adaptations to meet the network’s evolving needs.
Technical impact:
- Multisite management: Managing 70+ sites from a single CMS.
- User growth: Supported rapid growth in CMS users and traffic.
- Custom roles and permissions: Empowered various user groups across the organization.
Key KPIs:
- 500+ daily CMS users
- 150% CMS user growth over five years
- Customer for 10+ years
Enhancing digital efficiency for The Chronicle of Higher Education
The Chronicle of Higher Education, a leading source of news, information and insights for the higher education community, faced challenges with managing its growing digital presence, which serves diverse stakeholders, including administrators, faculty and students.
Brightspot has transformed the way we deliver content to our audience. The intuitive platform and powerful tools have streamlined our operations and improved engagement across all our digital channels.
Solution:
In 2020, The Chronicle adopted Brightspot CMS to modernize its digital publishing workflows and support a multisite strategy. Brightspot enabled the editorial team to deliver personalized content experiences while improving back-end efficiency with a robust set of tools for content management and syndication.
Technical impact:
- Streamlined workflows: Simplified content creation and publishing processes with built-in editorial tools.
- Multisite management: Provided a centralized platform to manage multiple digital properties with ease.
- Personalized content delivery: Enabled tailored experiences for specific audience segments using advanced taxonomy and metadata capabilities.
Key KPIs:
- 2x faster time-to-publish compared to the legacy CMS
- Over 100K pieces of content migrated to the new system
Streamlining digital operations for Televisa
Televisa, one of the largest Spanish-language content providers, was managing nine different CMS platforms, which created costly inefficiencies and made real-time content publishing difficult.
Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate and publish experiences faster and more seamlessly than ever.
Solution:
After migrating to Brightspot, Televisa consolidated all nine CMS platforms into one. This headless CMS solution gave the editorial team real-time publishing capabilities and allowed developers full control over the platform’s look and feel.
Technical impact:
- CMS consolidation: Streamlined operations by consolidating nine platforms into one.
- Real-time publishing: Enabled faster content updates and publishing.
- Developer flexibility: Provided full control over platform customization.
Key KPIs:
- Nine sites launched in five months
- Nine CMS platforms consolidated
