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In the ever-evolving world of content management, the choice between headless and hybrid CMS architectures is pivotal. This guide aims to shed light on their intricacies, helping technical leaders make informed decisions.

Perfect Sense, a product company with professional services founded in 2008, announced it will rebrand the company as Brightspot, the name of its flagship CMS product.

Rose catches up with Sandeep Hulsandra, who went from Brightspot customer to leading the company’s Media Practice. They talk about his path from chemical engineering to digital media, a typical day in his role and how the pandemic reshaped his perspective on work and family.

Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.

Discover why hybrid CMS architecture is the most flexible option for content management, and how it offers the ability to mix presentation choices.

This week, Rose goes on the record with Brightspot Co-founder and Chief Customer Officer Lisa Beaudoin. Lisa reflects on what inspired her to start the company, what she’s excited about in 2020 and the advice and book that continue to guide her.

David guided Brightspot to become one of the fastest growing and most innovative product development companies around. Prior to Brightspot, David served as Executive Vice President, Products and Programming, and Chief Technology Officer for WebMD. He was responsible for the development and delivery of WebMD Health’s consumer-facing products and programming for the company’s new public health portal, which launched in 2007. In addition, as Chief Technology Officer, he directly managed the technical development and operations organization across all areas of WebMD Health.

Arizent was able to increase engagement with its professional communities and unlock new growth opportunities with Brightspot.

Anne Ulrich is Brightspot’s Director of Details — and unofficial chief coffee officer. In this conversation with Rose, Anne shares how she made the leap from sales to baking, her love for the Shenandoah and how she helps create a warm welcome for everyone who walks through our doors.

The options for CMS architectures have grown along with the numbers of vendors trying to convince you their approach is the best. To help you cut through all the clutter, we’ve explained the differences between the three main types of CMS platforms: coupled CMS, decoupled CMS, and headless CMS, as well as the pros and cons of each of them.