Use Cases

eCommerce

image of eCommerce website on laptop

A look at how Brightspot's products work and solve the content challenges for its customers.

What’s the business pain point we address?
Let’s start with the fact that the global eCommerce market reached $3.5 trillion by the end of 2019, and 100 million consumers are predicted to be shopping using AR by 2020, according to Gartner. There will also be voice search with households adopting new in-home smart devices and mobile shopping steadily taking over as the preferred way consumers want to shop. All of these are exciting ways that brands can engage with their customers—but it requires an eCommerce strategy with content and user engagement at the center. On the road to growing audience and customer engagement, brands rely on digital experience platforms that incorporate content marketing, personalization, digital publishing and SEO. Let’s also remember that companies need data to drive decisions, which means analytics have to be built into the content management platform.

How does Brightspot approach this problem?
The Brightspot Content Business Platform is naturally headless and front-end agnostic. It excels in helping companies take their complex set of proprietary data sources, multiple CMS solutions, digital experience platforms, lots of enterprise applications and marketing tech software and creating a bridge that brings harmony to the back-end. Next, Brightspot makes it easy to create any front-end experience, enabling control over the brand experience and the personalized customer journey, no matter what device or channel they choose.

Key features & benefits

  • Flexible and adaptable - Brightspot’s flexible platform allows you to create your own front-end to any device using GraphQL. Adding new experiences and projects are limitless.
  • Ready for success - Our pre-packaged components include publisher-informed UI, advertising tools, native video support, personalization, content syndication and more. Everything you can think of has been built-in with your use case in mind.
  • Powerful search - Brightspot’s superior approach to search with federated search makes the content creation and editing process intuitive and fast. Build engaging content quickly with access to gifs and images from your own database or third-party sources like Getty Images or Giphy, all from within Brightspot.
  • Multi-site, multi-language - Brightspot is naturally multi-site and multi-language with rules-based sharing of content, templates and modules. Share content into your entire site ecosystem. Create content in a single location, and then push that content out to other sites from the same screen where you created it.
  • AI and ML - The Brightspot Content Business Platform already includes integration of new and emerging technologies in machine learning and artificial intelligence that streamline content creation.

What is the main benefit to the user?
Brightspot gives you all of the tools you need to easily drive your eCommerce priorities forward and transform your digital customer experiences - without compromise. Stay ahead of the competitive marketplace over the next many years by leveraging the Brightspot Content Business Platform that enables you to deliver high-quality digital experiences that garner customer loyalty and drive action and conversation from your site visitors.

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All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.
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