Use Cases


Stock image for ecommerce content

Brightspot gives businesses all the tools they need to drive eCommerce priorities forward and transform their digital customer experiences.

What’s the business pain point we address?

Let’s start with the fact that the global eCommerce market reached $3.5 trillion by the end of 2019, and 100 million consumers are predicted to be shopping using AR by 2020, according to Gartner. There will also be voice search with households adopting new in-home smart devices and mobile shopping steadily taking over as the preferred way consumers want to shop. All of these are exciting ways that brands can engage with their customers—but it requires an eCommerce strategy with content and user engagement at the center. On the road to growing audience and customer engagement, brands rely on digital experience platforms that incorporate content marketing, personalization, digital publishing and SEO. Let’s also remember that companies need data to drive decisions, which means analytics have to be built into the content management platform.

Jenny Sylvers
By Jenny Sylvers
October 01, 2020
With customer demand growing for online retail services, especially with the COVID-19 pandemic, eCommerce brands need to be present for every step along the customer journey. Here are four strategies for success plus the tools you need to deliver the most effective eCommerce content experiences.
6 Min Read

How does Brightspot approach this problem?

The Brightspot CMS is naturally headless and front-end agnostic. It excels in helping companies take their complex set of proprietary data sources, multiple CMS solutions, digital experience platforms, lots of enterprise applications and marketing tech software and creating a bridge that brings harmony to the back-end. Next, Brightspot makes it easy to create any front-end experience, enabling control over the brand experience and the personalized customer journey, no matter what device or channel they choose.

Key features & benefits for eCommerce businesses:

  • Flexible and adaptable - Brightspot’s flexible platform allows you to create your own front-end to any device using GraphQL. Adding new experiences and projects are limitless.
  • Ready for success - Our pre-packaged components include publisher-informed UI, advertising tools, native video support, personalization, content syndication and more. Everything you can think of has been built-in with your use case in mind.
  • Powerful search - Brightspot’s superior approach to search with federated search makes the content creation and editing process intuitive and fast. Build engaging content quickly with access to gifs and images from your own database or third-party sources like Getty Images or Giphy, all from within Brightspot.
  • Multisite, multi-language - Brightspot is naturally multisite and multi-language with rules-based sharing of content, templates and modules. Share content into your entire site ecosystem. Create content in a single location, and then push that content out to other sites from the same screen where you created it.
  • AI and ML - The Brightspot CMS already includes integration of new and emerging technologies in machine learning and artificial intelligence that streamline content creation.

What is the main benefit to the user?

Brightspot gives you all of the tools you need to easily drive your eCommerce priorities forward and transform your digital customer experiences - without compromise. Stay ahead of the competitive marketplace over the next many years by leveraging the Brightspot CMSm that enables you to deliver high-quality digital experiences that garner customer loyalty and drive action and conversation from your site visitors.

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