Drive more sales with content that converts
Sell products and drive revenue with an e-commerce platform that connects your customers to the stories behind each item in your digital storefront.
Turn browsers into buyers through content-as-commerce
From voice-enabled smart devices to shopping on the go with a mobile phone, consumer retail has transformed over the past several years. Don’t let your technology hinder your ability to drive product awareness and revenue.
The e-commerce CMS features you need
Digital commerce goes beyond simply completing a transaction. Use the power of storytelling to make sure each product delivers maximum ROI.
Authoring and collaboration
Create world-class shopping experiences with intuitive creation tools and collaborative features that will make all your content shine.
Ready-to-go content types and templates
Start creating content on day one with 100+ pre-built content types and templates designed for e-commerce. Plus, create custom types directly on the platform or via code.
Email newsletters
Reach the right audiences with an integrated martech stack that includes the ability to create and send email newsletters right from your CMS.
Image editing
Manipulate individual images for different crop sizes and display options without overriding your source imagery, ensuring a single source of truth.
Integrated search
Search from anywhere in the CMS to locate content both in and out of the Brightspot platform (including products from, say, your Shopify instance).
Modular content
Create once, distribute everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
Real outcomes for customers
78%
increase in luxury goods sold
Sotheby’s
20%
decrease in bounce rate
Mattress Firm
59%
increase in site sessions
Banner Solutions
The art of selling: Sotheby’s digital transformation
Brightspot helped Sotheby’s transform its digital presence by replacing a restrictive legacy CMS with a flexible, media-rich platform that integrates seamlessly with its auction engine. This enabled the company to deliver immersive, editorial-driven experiences that boosted engagement and drove a 78% increase in luxury goods sold online.
Integration spotlight: Manage your e-commerce storefront
Connecting your content to your e-comm experience delivers a unified experience for your shoppers, enhances SEO and streamlines your operations, saving you time and resources while increasing sales. Brightspot is purpose-built to connect your content experiences to your e-commerce platform, right out of the box, so you can be on your way to increased conversion.
Related e-commerce resources
Reimagining the manufacturer’s website as a revenue driver
Your website isn’t just where buyers learn about you anymore — it’s where they decide whether you’re worth a conversation. In 2026, connected content and the right CMS turn that decision into real pipeline.
Whelen Engineering: Driving digital innovation for a trusted supplier of emergency lighting solutions
Learn how Whelen Engineering modernized its website, streamlined product publishing and laid the foundation for future growth with Brightspot.
Why your e-commerce venture needs a CMS in 2025
Integrating a CMS into your e-commerce strategy isn’t just about managing content — it’s about crafting compelling narratives around your products. As the digital marketplace expands, harnessing the capabilities of a CMS can be the difference between thriving and surviving in the competitive world of online retail.