Forrester, a leading global research and advisory firm, has recognized Brightspot among 31 agile CMSs in its "Now Tech: Agile Content Management Systems, Q2 2022" report.
Today's content management systems have evolved to support omnichannel delivery and audience personalization regardless of device or individual user context.
Since the early days of the web, enterprises have relied on content management systems to deliver their digital personas to the public. While channel complexity and device fragmentation have increased, CMS platforms have up-leveled their game, too. Agile CMS has evolved to support omnichannel experiences, personalization, and more engaging experiences at scale in both traditional and headless modes.
Whether headless or traditional, an agile CMS is designed to deliver improved digital experiences alongside better upstream tools for content creators in terms of functionality, workflows, automation and more.
In introducing the new category, Forrester senior analyst Nick Barber wrote in his blog post of this evolution: "Agile content management systems (CMSs) build on the momentum of nearly 30 years of delivering modern, digital, internet-powered experiences. With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house."
To help organizations select and invest in the right vendor to grow with their business, Forrester recently published its latest analysis of agile CMS vendors based on market presence and functionality. Brightspot is honored to be included in this list as part of Forrester's "Now Tech: Agile Content Management Systems, Q2 2022" report.
In noting the basis for inclusion, Forrester defines an agile CMS platform as one "that allows all users—developers, creatives, marketers and business users—to collaboratively create and deploy content-driven digital experiences to omnichannel touchpoints and then gain insights from the results."
Further, an agile CMS is one that "engages customers with both traditional and headless experiences," supports "the upstream creative process," and provides a platform that "builds the foundation for personalization at scale."
Designed to allow organizations to take a headless, hybrid or coupled approach—or mix and match—Brightspot's flexible, front-end-agnostic framework is foundationally agile.
Going deeper, Brightspot CMS's search-driven UX, native digital-asset management capabilities, fully customizable workflow tools and audience personalization and segmentation features complete the picture for what's expected today from an agile CMS.
Contact us today to see how we can help your organization transform with the features, functionality and flexibility of an agile CMS.