- Aragon’s Research Note for key trends in content experience
- How platforms help enterprises craft rich and engaging customer journeys
- Content experience and why your website will never be the same
- Delivering and managing content while unlocking the dynamic customer journey
RESTON, VA – August 12, 2021 – Brightspot, a leading content management system, announced today that it has been named a “Hot Vendor" in the content experience platform (CXP) market by Aragon Research. Brightspot will be recognized alongside all other Hot Vendors at the Aragon Transform event in December. The Hot Vendors report can be accessed here.
"When choosing Hot Vendors, we look for companies that have new approaches to technology, strategy, and business, and Brightspot has shown innovation in these areas,” says Jim Lundy, founder and CEO of Aragon Research. "Brightspot can help enterprises scale or overhaul their content with its ability to deliver custom experiences across channels and devices using features such as modular content and segmentation."
Aragon defines CXPs as technology that "support the production, distribution, and analysis of enterprise content to support a richer, more engaging customer experience." In naming Brightspot a Hot Vendor, the report notes its comprehensive solution to content experience, including audience-based segmentation and the flexible publishing of content to any channel, device or group on a global basis. Brightspot also has a new offering, Brightspot GO, that delivers the power of its CMS as an out-of-the-box version to launch dynamic experiences with astonishing speed.
"We are thrilled to be named as a Hot Vendor in Content Experience Platforms by one of the premier business technology analyst firms," said David Gang, CEO and Co-founder, Brightspot. "This validation, we feel, reinforces Brightspot’s leadership in going beyond traditional CMS technology and delivering seamless content-driven experiences at scale."
At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. With decades of collective experience in publishing and media, we’ve built a powerful CMS and world-class Delivery Team to help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.
About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit www.aragonresearch.com.