Brightspot employee Alistair Wearmouth

Alistair Wearmouth

Content Director

Alistair Wearmouth is a content director with Brightspot, where he writes about our customers and the technology behind our award-winning CMS. He also supports various customer accounts with their content strategy and publishing needs. With over two decades of experience in digital content and product management, Alistair has helped lead implementation and development for homegrown as well as off-the-shelf CMS solutions at companies including USA Today, Orbitz and National Geographic.

Alistair Wearmouth’s articles on Brightspot

Brightspot Illuminate 2026 recap: Creation is solved, running it is the hard part

Learn how orchestration, editorial judgment and trust framed every session at Brightspot Illuminate 2026, plus 10 takeaways for content, marketing and engineering teams that you should be using right now!

Choosing a CMS for editorial workflows? Ask who owns the review

Every CMS claims real-time collaboration and automation rules now. The teams that actually scale publishing without breaking things are the ones who fixed review ownership first.

How to prepare your CMS for AI answer engines

AI answers now reach buyers before search clicks do. At Brightspot Illuminate 2026, the advice for earning citations came down to showcasing real expertise and fast iteration.

The 80/20 rule for AI-assisted content

AI reliably produces outlines and first-pass drafts. The human judgment that follows, on brand fit, context and named evidence, is what makes content worth publishing. Learn here how to strike the right balance between AI-generated content and human-in-the-loop controls.

Expert roundtable: What actually breaks enterprise AI initiatives

Enterprises keep investing in bigger models to solve a knowledge management problem that was never about the model in the first place.

What GEO actually asks of your CMS

Comparison charts tell you which content management systems claim AI-readiness. Almost none show you what that readiness looks like once a page actually goes live.

7 ways Esca tames content chaos

Brightspot’s AI agent powers agentic AI across the platform, helping users in their daily tasks as well as automating workflows at scale.

AI dos and don’ts for content teams

AI is a great starting point for outlines and first drafts. It falls short on the things that actually build a relationship with your reader: trust, memory and voice.

Best composable CMS platforms for 2026

Choosing a composable CMS is no longer just about going headless. The best platforms balance developer flexibility, editorial efficiency and AI readiness to help enterprises build a stack that fits their business, not the other way around.

2026 guide to the best enterprise CMS for legacy replatforming

Organizations now engages customers across up to 10 channels, and most legacy CMS platforms can’t keep up. This guide breaks down the architecture and governance calls that decide whether replatforming pays off in months or drags into years.

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