Sotheby's
A Brightspot Case Study

Replatforming to Drive Innovation for the First International Auction House

Soethbys AEM Competitor Customer

Showcasing a treasure trove of high-end artistic experiences for the leading broker of art, jewelry, real estate, and collectibles.

The Challenge: Sotheby’s realized its Adobe Experience Manager (AEM) content management system was inhibiting the organization’s digital innovation. The site was out of date, and the editorial team was restricted by the types of content it could publish. The CMS codebase had become difficult to maintain, especially without significant development support, and there were SEO concerns.

Soethbys Digital CMS

We were under time pressure to get something live that represented a high-quality user experience, which is often a recipe for trouble. That’s one of the reasons why it was very important to have a flexible technical partner and platform to work with.
Jonathan Pytell, Sotheby’s Vice President and Director of Digital Product

The Brightspot Solution: After successfully launching the Museum Network in less than 90 days, Sotheby’s migrated its flagship corporate site from AEM to Brightspot. Project highlights include:

  • Sotheby's can now easily produce and present content in multiple languages with corresponding URLs and metadata.
  • Editors are able to efficiently manage millions of assets using the built-in digital asset manager, which gives them the ability to access and organize a broad set of content.
  • Brightspot’s powerful search functionality allows users to find content quickly based on associated metadata, descriptions, and related images.
Digital CMS Mobile Example

Sotheby’s digital properties can now deliver a highly engaging user experience with vivid images, powerful search, and compelling stories and video content.

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Sotheby's and Amazon Web Services (AWS)

Using AWS and the BEAM operations suite provides many benefits for Sotheby's, including:

  • High availability using AWS storage, CDN and traffic-sensitive scaling capabilities.
  • Low latency delivery using a CDN to serve content, whether it's text or multi-media, closer to the consumer.
  • Rapid infrastructure change using BEAM and the AWS SDK to spin up new environments and expand or modify existing ones on the fly.
  • Safe installation of Brightspot updates with no downtime using a blue/green deployment model.
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