Customer Success

Sotheby's replatforms to drive innovation for the first international auction house

Soethbys AEM Competitor Customer

By the numbers

95%
Increase in sessions
67%
Increase in page views
131%
Increase in users
4.8M
Product views


The challenge

Sotheby’s realized its Adobe Experience Manager (AEM) content management system was inhibiting the organization’s digital innovation.

The site was out of date, and the editorial team was restricted by the types of content it could publish. The CMS codebase had become difficult to maintain, especially without significant development support, and there were SEO concerns.

We were under time pressure to get something live that represented a high-quality user experience, which is often a recipe for trouble. That’s one of the reasons why it was very important to have a flexible technical partner and platform to work with.
Jonathan Pytell, Sotheby’s Vice President and Director of Digital Product


The Brightspot solution

After successfully launching the Museum Network in less than 90 days, Sotheby’s migrated its flagship corporate site from AEM to Brightspot.


Project highlights include

  • Sotheby's can now easily produce and present content in multiple languages with corresponding URLs and metadata.
  • Editors are able to efficiently manage millions of assets using the built-in digital asset manager, which gives them the ability to access and organize a broad set of content.
  • Brightspot’s powerful search functionality allows users to find content quickly based on associated metadata, descriptions, and related images.

Sotheby's has been uniting collectors with world-class works of art for more than 250 years
Showcasing a treasure trove of high-end artistic experiences for the leading broker of art, jewelry, real estate, and collectibles.
Brightspot powers their new highly engaging user experience
Sotheby’s digital properties can now deliver vivid images, powerful search, and compelling stories and video content.

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All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.

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