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A Brightspot Case Study

Replatforming to Drive Innovation for the First International Auction House

Soethbys AEM Competitor Customer

Showcasing a treasure trove of high-end artistic experiences for the leading broker of art, jewelry, real estate, and collectibles.

The Challenge: Sotheby’s realized its Adobe (AEM) content management system was inhibiting the organization’s digital innovation. The site was out of date and the editorial team was restricted by the types of content they could publish. In addition to SEO concerns, the CMS codebase had become difficult to maintain, especially without significant development support.

Soethbys Digital CMS

We were under time pressure to get something live that represented a high-quality user experience, which is often a recipe for trouble. That’s one of the reasons why it was very important to have flexible technical partner and platform to work with.
Jonathan Pytell, Sotheby’s Vice President and Director of Digital Product

The Brightspot: After successfully replatforming the Museum Network in less than 90 days, Sotheby’s decided to migrate its flagship corporate site from Adobe AEM to Brightspot. Project highlights include:

  • Sotheby's can produce and present content in multiple languages easily, with corresponding URLs and metadata, greatly improving quality of life for the editorial team.
  • Editors can now manage millions of digital assets efficiently with the ability to access and organize a broad set of content using the built-in digital asset manager.
  • The ability to search and find content quickly based upon associated metadata, descriptions, and related images with Brightspot’s powerful search functionality.
Digital CMS Mobile Example

Sotheby’s digital properties can now deliver a highly engaging user experience with vivid images, powerful search, compelling stories, and engaging video content.


Sotheby's and Amazon Web Services (AWS)
Using AWS and the Beam tool suite provides many benefits for Sotheby's, including:

  • High availability using AWS's storage, CDN, and traffic-sensitive scaling capabilities.

  • Low latency delivery using a CDN to serve content, whether it's text or multi-media, closer to the consumer.

  • Rapid infrastructure change using Beam and the AWS SDK to spin up new environments and expand or modify existing ones on the fly.

  • Safe installation of Brightspot updates with no downtime using a blue/green deployment model.
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