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Marketing integrations

Brightspot's marketing integrations provide tools to keep customers engaged with your brand, while giving consistent front-end experiences via different channels including emails and newsletters. These integrations can help optimize marketing efforts by leveraging forms to capture and send customer data to popular marketing automation platforms in a fast, secure and consistent manner.

Out-of-the-box marketing integrations

Brightspot offers the following pre-built marketing integrations at no extra cost to help your team get started fast.
Publishers have the ability to integrate with Google Tag Manager and implement tracking across their sites or apps to better understand conversions, metrics, etc.
This integration allows for customer information captured from Brightspot forms on your site or app to be submitted to your HubSpot account.
Manage and send MailChimp newsletters and take advantage of their comprehensive suite of Marketing Automation functions within Brightspot.
This integration allows for customer information captured from Brightspot forms on your site or app to be submitted to your Marketo account.
Brightspot's integration with Sailthru allows for editorial control over how marketing content appears in dynamic newsletters sent by Sailthru.
Capture essential user information for your marketing-automation campaigns in Salesforce Pardot via forms built and managed on Brightspot.

Custom-built integrations

Brightspot is built to integrate seamlessly with our customers' proprietary or third-party data sources. We've built dozens of custom integrations for our customers including these marketing integrations.
Image of cheetahmail logo for software integration with Brightspot CMS
Cheetahmail
Manage and send Cheetahmail newsletters within Brightspot.
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Dynamic Yield
This integration gives Brightspot users the ability to program Dynamic Yield templates to different locations on their site or app.
Image of ExactTarget logo for software integration with Brightspot CMS
ExactTarget
Manage and send ExactTarget newsletters within Brightspot.
Image of LISTRAK logo for software integration with Brightspot CMS
Listrak
Manage and send Listrak newsletters within Brightspot.
Image of optimizely logo for software integration with Brightspot CMS
Optimizely
Brightspot users can program Optimizely A/B tests on different locations of their site or app.
Image of Opta logo for software integration with Brightspot CMS
Opta
Place a variety of widgets on your site and apps that leverage Opta sports data including player stats, calendar, etc.
Image of salesforce logo for software integration with Brightspot CMS
Salesforce
This integration allows for customer information captured from Brightspot forms on your site or app to be submitted to your Salesforce account.
Image of Tealium logo for software integration with Brightspot CMS
Tealium
Brightspot's Tealium integration allows publishers to view and import event attributes from the CDP to create audience targets for segmentation in Brightspot.
Brightspot exists to support marketers in bringing these experiences to life—all in an easier, faster and smarter way. Read on to discover 10 ways Brightspot empowers and improves the lives of marketing and communications teams.

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