Adobe AEM alternative

Brightspot CMS is publisher-informed, with ease of use customers crave when seeking an Adobe Experience Manager alternative. Built with a modern, flexible architecture that enables companies to publish decoupled, headless or hybrid all from the same environment, Brightspot provides solutions that customers need from digital experience platforms.

If you’re in the process of vetting enterprise content management systems, you’re likely familiar with Adobe Experience Manager. While Adobe Experience Manager is certainly a formidable CMS, it’s often too expensive, cumbersome to deploy, and extremely difficult to adopt. None of this is conducive to developing a high-volume, multichannel content production workflow.

A major challenge of Adobe Experience Manager is how complicated it is to set-up and adopt.

Developers will need to build everything—from templates to buttons and anything in between. It also has a reputation for being difficult to adopt by anyone who isn’t familiar with HTML. Brightspot is the opposite. It fits seamlessly into virtually any publishing process, enabling rapid content creation across multiple channels without the need for IT.

Major differences between Adobe Experience Manager and Brightspot

Some of the major differences between Adobe Experience Manager and Brightspot include deployment time and cost, integration availability, and required developer intervention.

Agile 90-day deployment vs. 9-to-18-month-long projects

Unlike Adobe Experience Manager—whose archaic foundation almost always requires heavy IT involvement and sometimes year long (or more) implementation cycles—Brightspot is designed to be up and running in 90 days or less, so your team can start creating content as soon as possible at half the cost.

Hundreds of native integrations and out-of-the-box analytics

Brightspot was designed to be API first. Brightspot also includes a comprehensive analytics dashboard that integrates with Google Analytics (among others) for more timely and actionable decision making.

User-friendly vs. developer-heavy

A major challenge of Adobe Experience Manager is how complicated it is to set-up and adopt. Developers will need to build everything — from templates to buttons and anything in between. It also has a reputation for being difficult to adopt by anyone who isn’t familiar with HTML. Brightspot is the opposite. It fits seamlessly into virtually any publishing process, enabling rapid content creation across multiple channels without the need for IT.