Adobe Experience Manager (AEM) vs. Brightspot
Looking for a CMS that puts publishers first? Meet Brightspot! Our platform is designed to be easy to use and offers the flexibility you need when looking for an Adobe Experience Manager alternative. With a modern, flexible architecture that supports decoupled, headless or hybrid publishing, Brightspot is the digital experience platform that customers crave.
As you evaluate enterprise content management systems, it's likely you've come across Adobe Experience Manager. While it's a powerful CMS, it can be prohibitively expensive, difficult to deploy and adopt, and impractical for high-volume, multichannel content production workflows. Brightspot offers an intuitive, industry-leading alternative that can be up and running in no time. Say goodbye to clunky, cumbersome tools and hello to a CMS that makes content creation and management a breeze.
One of the biggest hurdles of using Adobe Experience Manager is the complexity involved in its setup and adoption.
It requires developers to build everything, from templates to buttons and everything in between. Additionally, its steep learning curve makes it difficult for non-technical users to adopt, particularly if they're not familiar with HTML. In contrast, Brightspot is designed to be user-friendly and easily integrated into existing publishing processes. With Brightspot, you can quickly create and publish content across multiple channels without needing IT support.
Major differences between Adobe Experience Manager and Brightspot
Some of the major differences between Adobe Experience Manager and Brightspot include deployment time and cost, integration availability and the need to rely on developers to modify and maintain the platform.
Agile 90-day deployment vs. 9-to-18-month-long projects
While Adobe Experience Manager's cumbersome architecture often necessitates significant IT involvement and implementation cycles lasting a year or more, Brightspot is optimized for efficiency. Our platform is built to be deployed in 90 days or less, enabling your team to begin producing content quickly and affordably, at a fraction of the cost.
70+ native integrations and out-of-the-box analytics
Brightspot was designed to be API first. Brightspot also includes a comprehensive analytics dashboard that integrates with Google Analytics (among others) for more timely and actionable decision making.
User-friendly vs. developer-heavy
When it comes to user-friendliness, Brightspot outshines Adobe Experience Manager. AEM requires developers to create everything from scratch—templates, buttons, and everything in between, making it challenging for those without HTML expertise. In contrast, Brightspot is built to fit smoothly into any publishing workflow and requires no IT assistance, making it easy for anyone to create content quickly across various channels.