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6 different types of content management systems

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You’ve probably heard that if you operate a website, you need a content management system (CMS). That’s likely to be true, but the particular CMS you need depends on your goals for your business and your site. All content systems are not created equal, and before you commit to a CMS, it’s important to understand what type you’re getting. Whatever your goals are, there’s probably a CMS that can help you meet them. But if you get the wrong type of CMS, you may not accomplish your objectives—and you will have wasted time and money. Here’s a quick look at six different types of content management systems to help you discover which type you need.

Web content management system

If you want a CMS to help publish content online without learning how to code, you’re probably looking for a web content management system. These systems provide tools that make it easy to create, edit and manage website content without coding or programming. They usually offer templates that make it easy to design the website and individual posts. Creating new content is as easy as using a Word document, and it can be posted automatically.

Component content management system

If you plan to reuse bits and pieces of content, such as photos and phrases, and you want to push content out to multiple channels, you might want a component content management system. These systems track, organize and store content at a granular—or component—level. Each piece of content, including words, phrases and images, is stored as a single entity, so it’s easy to find and reuse portions of your content. A component content management system is designed to maximize the reuse of content, and it can deploy content in various channels, including web, mobile, print and PDF.

Document management system

As more business processes are digitized, many organizations need a CMS that will automatically organize, secure, digitize and track documents in the cloud. A document management system allows you to securely manage, process, track and share documents without printing, copying or scanning them. Because these systems are cloud-based, you can also access your stored documents remotely from anywhere you have an internet connection.

Mobile content management system

If you plan to only publish content for mobile devices such as smartphones and tablets, you may be best suited to a mobile content management system. These systems provide all the same content creation, development, design and publishing tools, but they are specifically used for mobile content development.

Enterprise content management system

Do you need a CMS to manage in-house content for the day-to-day management of your business? If so, an enterprise content management system may be the right fit. These systems allow members of an organization to get easy access to the content they need to collaborate, communicate and complete projects, and to make decisions about their work. Rather than holding information about various projects in silos or departments, an enterprise system collects, organizes and tracks all the content that shapes the framework of a company and its current projects, increasing efficiency and allowing employees and members to automatically process and store files of any type from any location.

Digital asset management system

If you need a system that will allow you to manage, access and publish content and media assets digitally, while also providing access to third parties such as clients or contractors, you may need a digital asset management system. This is a centralized system that allows you to store, organize and share digital content, as well as a library where clients, employees, or contractors can access that content, including audio, video, presentations, documents and creative files. Not only does the system keep your content secure, but it also lets you manage a branded web portal to allow others to access your files, and makes it easy for you to distribute to other publishers, social media platforms and other locations.

There are a number of different types of content management systems, but they all share a focus on managing content in a way that is easy to access and organize. While each type of CMS has unique features, they all offer easy digital content storage, streamlined access to your content, seamless content delivery, and the ability to provide detailed reports and analysis.

Before committing to a CMS, take time to understand the various types and determine the one that will best meet your goals.

Contact us today to discuss your specific CMS needs and business use cases. We have helped hundreds of companies or varying sizes and levels of complexity launch and grow their digital experiences using Brightspot CMS.

About the Author
Nancy Mann Jackson
Nancy Jackson has been writing about business and technology since 2001. She has written for technology brands including Oracle, Planview, Codility, Brightspot, Zinnia and Brightly Software. Her work also has appeared in publications including Entrepreneur, Fortune, Forbes and She’s based in Huntsville, Alabama.

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