CMS insights

Get expert insights about extending the full capabilities of your content management system to publish content, manage digital experiences and reach the right audiences no matter the channel or device.

Brightspot CMS is built to enhance your localization strategy, including out-of-the-box translation tools, segmentation features and modular-content capabilities. Find out here how these localization features can amplify audience engagement.
Are you wasting resources with repetitive tasks each time content needs to be reused or adapted? Are you recreating existing content over and over again to use for different endpoints? Do you find there is messaging inconsistency between channels? If so, modular content might be the answer you need to break the bottlenecks and move forward faster.
Here are five simple steps to lockdown your CMS immediately in the event of an attack or assessment of a potential threat.
Global research firm Forrester says, “Agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house.” We think Brightspot has embodied all these things for over a decade long before the firm coined the term in 2021 as part of its Forrester Wave evaluation of agile CMSs.
A content management system can be a major conduit to accomplishing time and cost savings. Brightspot allows brands to launch a fully functional digital experience at astonishing speed with significant cost savings.
So, you know what modular content is, but what does it look like in practice? For Brightspot customers, modular content often means realizing significant time savings while also maintaining more control over the content they push to their digital audiences—no matter the industry. Let’s take a look at how some Brightspot customers have used modular content to solve their solutions.
Today’s company intranet is playing a bigger role in organizations, especially as remote work becomes more of the norm. Intranet personalization is critical as a way to engage your employees and embed this as your home for creating community and culture experiences.
Content management systems are a key part of a brand’s technology stack, yet it can be challenging for buyers to know how to choose the right one. Here’s a primer for everything you need to get started when selecting a content management system (commonly abbreviated to CMS).
Companies today are becoming increasingly borderless, meaning it’s more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.
Migrating content to a new CMS can feel like moving an entire library — one wrong step, and valuable assets get lost in the shuffle. With Brightspot’s proven migration approach, you can transition seamlessly while eliminating the common headaches that slow teams down and disrupt workflows.
Migrating content? Avoid SEO risks and broken links with a strategic approach. Learn best practices for a smooth CMS transition with minimal disruptions.
After working with some of the world’s best-known brands to launch powerful brand storytelling sites, we’ve learned important lessons that led us to develop Brightspot in a way that allows companies to create a distinctive intranet site that’s unique to their organization and employee needs, while also working in harmony with their corporate site.
The word processing-like experience of Brightspot’s rich text editor (RTE) empowers content creators to draft, edit, publish and repurpose content more efficiently than ever.
Find the best CMS for media publishers to reach KPI goals. Optimize SEO, streamline workflows, engage with multimedia assets and track performance. Boost brand reputation and reach through social media integrations. Improve content creation and promotion with the right CMS.