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How to revolutionize your marketing approach with the right CMS

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Discover how implementing the right content management system (CMS) can transform your marketing strategy, enhance the customer experience and achieve your key performance indicators (KPIs) with ease. Up your marketing game and stay ahead of the competition with these key insights.

As a marketer, it's no easy feat to keep customers engaged, entertained and coming back for more. It's a big job and one that requires staying on top of a rapidly changing landscape, while still staying true to the brand and message. To make matters more challenging, there are internal company metrics that need to be met to ensure a good return on investment.

Thankfully, marketing teams have access to a powerful tool that can help them achieve their goals and meet their audience metrics: a CMS. A great CMS can do the heavy lifting for marketers, who often have a lot on their plate and limited resources.

So, what should marketers look for in a CMS to ensure it's the right fit for their needs and can help them hit their KPIs?

Let's take a closer look at some key features to consider.

The right CMS will help to boost your customer experience

Offering an exceptional customer experience in the digital age is paramount for any business. However, achieving this can be challenging with so many touchpoints to consider. To make each customer interaction feel personalized while still adhering to your company messaging goals, marketers need to find a CMS that provides flexibility and customization options for their website, app, wearable tech, and other platforms. An ideal CMS will allow effortless integration of social media tools, customized customer profiles based on search history, and other features.

The primary aim of enhancing the customer experience is to drive growth, which is crucial for any business. Therefore, marketers must choose a CMS that can adapt to evolving customer experiences and provide tailored solutions to meet specific marketing needs. With the right CMS, businesses can take their customer experience to the next level and drive growth.

The right CMS will help you win with an omnichannel marketing approach

The challenge of reaching customers across multiple online and offline channels is a significant concern for marketers. Providing personalized content that works seamlessly across all these channels is a daunting task. However, an omnichannel marketing strategy can address this challenge. A CMS that supports omnichannel marketing can help distribute content across all these channels and repurpose it for different platforms.

Pushing out new content quickly is critical for success. A headless or hybrid CMS option, like the one provided by Brightspot, can offer the flexibility and agility required to support the growth of omnichannel marketing efforts. With such a CMS, marketers can quickly and easily push out new content even when exploring a new channel.

The right CMS is critical to meeting—and measuring your—marketing goals

Marketers understand that data serves as the foundation of many decisions they make. They require data to effectively reach their target audience and satisfy their company's stakeholders. To achieve these goals, it's crucial to have a CMS that provides usable data and integrates with first-party data sources for deeper insights.

Tracking metrics such as page views, visits, and engagement rates is critical for making informed decisions around significant key performance indicators (KPIs) like campaign costs, return on investment and overall project performance. A CMS that can pull in data from third-party sources such as Google Analytics enables marketers to gain a complete picture of their campaign performance, enabling them to make data-driven decisions that will help them reach their goals.

The right CMS will help you expand your reach without blowing your budget

Expanding to a global audience or reaching customers around the world is no easy feat and adds another layer of complexity to content creation. Just like having multiple sites, you need to adapt the content style and language to suit the audience. But don't worry, a CMS can help simplify this by enabling you to publish content globally and in your audience's native language. This not only helps you reach a larger audience with personalized content but also saves your marketing budget.

A good CMS designed for digital marketing is not just about meeting your content needs; it's about helping you achieve your objectives and KPIs.

Brightspot exists to support marketers in bringing these experiences to life—all in an easier, faster and smarter way. Read on to discover 10 ways Brightspot empowers and improves the lives of marketing and communications teams.

Sara Coleman
About the Author
Sara Coleman
Sara Coleman is a contributor for Brightspot. She has spent years translating data and insights into information a reader can use every day, both in the corporate world and as a professional writer. She has more than seven years of professional writing experience across multiple verticals and content forms. She’s based out of Augusta, Georgia, where she likes spending time with her family and getting lost in a historical fiction novel.

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