Marketing insights
Reach the audiences that matter to your business with these resources, covering everything from digital marketing trends to segmentation strategies to the latest insights for optimizing your content for discovery via search.
Marketing Insights
10 KPIs to know in the era of AI search
AI platforms like ChatGPT, Perplexity and Google SGE are reshaping content discovery, making AI the first readers of your content and driving new KPIs that reveal influence and visibility.
The best CMS for marketing and corporate communications teams: 5 non-negotiable features
After 15 years in marketing, Jessie Kennedy knows what separates a marketing-first CMS from a developer-first platform. Here are the five features that matter most.
From clicks to citations: How brands should adapt to the new reality of search
Search is no longer just about rankings and clicks. As AI answers reshape how people discover information, brands must shift from optimizing for traffic to earning citations, trust and visibility across the web.
Reimagining the manufacturer’s website as a revenue driver
Your website isn’t just where buyers learn about you anymore — it’s where they decide whether you’re worth a conversation. In 2026, connected content and the right CMS turn that decision into real pipeline.
Atomizing content for better ROI: The power of modular content in CMS
Learn why atomizing content is essential for scalable, personalized marketing. Save time, reach more channels and boost ROI with modular content workflows.
Why experimentation belongs in your CMS
A/B testing is the first step toward delivering personalized experiences at scale, enabling teams to understand what resonates with every audience segment. Find out here how Brightspot CMS enables content teams to run A/B tests quickly, track results in one place and optimize campaigns with confidence.
Streamlining content creation and management with CMS
Use a CMS to enhance content marketing with automation, collaboration tools and real-time data insights across digital channels.
What to do after your website redesign
Your site is live — now what? Use these expert insights to turn design success into business success with post-launch iteration and planning.
The role of SEO in a website redesign: How to avoid a traffic disaster
SEO needs a seat at the redesign table from day one. Delaying SEO planning can lead to costly traffic drops and search visibility issues.
Mastering content marketing psychology to create high-converting content
Every piece of content subtly influences consumer decisions, shaping how they think, feel and act. By mastering the psychology behind content marketing, you can craft messages that resonate, build trust and drive conversions effortlessly.
The power of one: Multisite CMS experiences to unite a house of brands
Managing a house of brands? Learn how a multisite CMS ensures seamless content workflows, consistent user experiences and cost savings across all digital touchpoints.
Consumer privacy in 2025: What marketers need to know
The privacy-first era is here — and it’s transforming how marketers operate. Regulations and platform changes are forcing a shift to consent-based strategies.
Why omnichannel marketing still matters in 2025
Omnichannel marketing is a practice that aligns content delivery across marketing channels — both online and offline — to provide a seamless, consistent experience. Here’s what marketers need to know to get their omnichannel marketing strategy right.
7 corporate marketing success stories: How Brightspot drives results for leading global brands
Discover how Brightspot empowers corporate marketing teams at major global brands like FedEx, Walmart and Whole Foods manage content, enhance customer experiences and achieve measurable business results.
Has Google broken its social contract with creators in the era of zero-click search?
Hear from Brightspot SEO expert Miles De Feyter about whether Google’s early promise to creators contrasts with today’s zero-click search trends, shifting traffic dynamics and SEO tactics.
Why content personalization is the key to engaging your audience
If everything you put out is “same old, same old,” you’re never going to win the content game. Today’s consumers have seen it all, and they see more and more of it every day. If you want to truly connect with your target audience, you have to make them feel like you’re talking to them. One word: personalization.
How to repurpose your web content for scalable content marketing
Repurposing is more than cross-posting or reposting. Instead of sharing content as-is, repurpose it to create fresh, tailored material for various platforms.
How Special Olympics spreads its message of inclusivity with its portfolio of unique microsites
By integrating microsites within SpecialOlympics.org, the organization has seen 60%+ traffic growth. Discover here how its digital strategy fuels brand awareness.