Marketing insights
Reach the audiences that matter to your business with these resources, covering everything from digital marketing trends to segmentation strategies to the latest insights for optimizing your content for discovery via search.
Unleash your team’s potential by simplifying content management, boosting SEO and integrating with key martech systems.
As the volume of digital content continues to grow, so does the need for efficient organization, storage and distribution of these assets. This is where digital asset management (DAM) steps in as a vital solution for businesses aiming to maintain brand consistency, streamline workflows and drive productivity.
Customer feedback isn’t just valuable — it’s a driving force behind digital transformation. Learn how integrating customer insights into digital and marketing strategies can enhance experiences, foster innovation and create a truly customer-centric business.
Unlock the power of effective marketing campaigns with the right CMS. Learn how features like multi-channel support, robust analytics and AI/ML capabilities can be game-changers in maximizing ROI and customer engagement.
In the digital age, brand storytelling is upleveled to digital storytelling. Now, narratives must travel across owned, earned and paid content; translate to every channel, from desktop to mobile; and even be able to go offline to print content or in-store experiences.
Find out here how brands and businesses can build trust with their audiences while continuing to aggregate meaningful data to improve and present the right digital experiences.
Microsites can serve many needs, but generally are intended to support specific digital campaign goals that diverge slightly from your main website or require a dedicated set of styles, content and calls to action in support of the campaign. Here, we delve deeper into the ways a microsite differs to a website, and how your CMS needs to be configured to support the different objectives and programming needs for each.
In this article we discuss SERP rich snippets and why these are important to your SEO efforts, plus how Brightspot is configured out-of-the-box to support them through structured data.
Modular content helps global marketing teams scale efficiently by enabling content reuse across channels and markets. With the right CMS, teams can maintain consistency while tailoring messaging for local audiences.
Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of “omnichannel marketing” has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.
Looking beyond on-page content and keywords, these five technical issues could be compromising SEO for content on your website.
Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.
Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We’re taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.
Effective brand storytelling is a must to improve your content strategy. Here are five corporate storytelling best practices to help increase engagement.
Here are the five most effective ways to maximize your microsites and, in turn, expand your organization’s capabilities and grow your business.
Find out how microsites work, when they’re most useful and how microsites enable you to drive engagement without disrupting your main site.