Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
As a retailer or brand selling products through your Shopify store, you already have solutions to power the online shopping experience. Shopify and Brightspot now give you the digital publishing tools you need to tell the story behind your products—and reach your customers at every touchpoint of the customer journey. See the integration in action here.
Discover how Vodafone NZ, Mattress Firm, Sotheby's and Banner Solutions achieve e-commerce success with content-as-commerce storytelling using Brightspot CMS.
Banner Solutions sought a new e-commerce platform that could overcome limitations, support individual channels and deliver an engaging user experience. After evaluating options like Adobe Experience Manager and Drupal, Banner Solutions chose Brightspot for its flexibility and seamless integration capabilities.
Unlock the power of effective e-commerce content management with a CMS that can elevate content-to-commerce storytelling, optimize SEO and drive sales with personalization.
Discover how Walmart, Whole Foods, Wayfair and other leading retailers are using content management systems (CMS) to streamline operations, create compelling content and build long-term customer relationships. Learn how you can drive your own retail digital transformation with the right CMS platform.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
Want to take your e-commerce site to the next level? A great content management system (CMS) can get you there. A CMS for e-commerce provides software to help you edit, publish and manage many types of content, including product description pages, promotional banners and pop-ups, transactional and marketing emails, and much more.
E-commerce is an increasingly critical aspect of nearly every organization that has products or services to sell. Combined with the right CMS, any organization—from retailers to corporate brands, independent businesses to media publishers—can create, manage and publish digital content to tell their story, engage their audience and market their products.
In order to successfully scale their e-commerce business, brands need to think beyond simple listings for individual products on their online shelves. They need to adopt what's known as 'commerce as content' into their marketing approach in order to reach customers at all touchpoints of the buying experience.
Brightspot has solutions developed specifically to supply e-commerce companies with everything they need to up-level digital experiences for their customers from day one.