Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
With Shopify, harness the power of an e-commerce platform to start, grow and manage your business. Then, effectively engage your audiences by telling stories about your products, as well as generating awareness and driving loyalty to them, all from within Brightspot CMS.
Every piece of content subtly influences consumer decisions, shaping how they think, feel and act. By mastering the psychology behind content marketing, you can craft messages that resonate, build trust and drive conversions effortlessly.
In the fast-paced world of e-commerce, where brands constantly evolve their image and launch new campaigns, managing digital content can be a daunting task. From juggling multiple sales channels to keeping up with ever-growing product libraries, the need for a centralized solution like digital asset management (DAM) is more crucial than ever, ensuring seamless alignment and efficient management across all fronts.
Integrating a CMS into your e-commerce strategy isn't just about managing content—it's about crafting compelling narratives around your products. As the digital marketplace expands, harnessing the capabilities of a CMS can be the difference between thriving and surviving in the competitive world of online retail.
As a retailer or brand selling products through your Shopify store, you already have solutions to power the online shopping experience. Shopify and Brightspot now give you the digital publishing tools you need to tell the story behind your products—and reach your customers at every touchpoint of the customer journey. See the integration in action here.
Discover how Vodafone NZ, Mattress Firm, Sotheby's and Banner Solutions achieve e-commerce success with content-as-commerce storytelling using Brightspot CMS.
Banner Solutions sought a new e-commerce platform that could overcome limitations, support individual channels and deliver an
engaging user experience. After evaluating options like Adobe Experience Manager and Drupal, Banner Solutions chose Brightspot for its flexibility and seamless integration capabilities.
Unlock the power of effective e-commerce content management with a CMS that can elevate content-to-commerce storytelling, optimize SEO and drive sales with personalization.
Discover how Walmart, Whole Foods, Wayfair and other leading retailers are using content management systems (CMS) to streamline operations, create compelling content and build long-term customer relationships. Learn how you can drive your own retail digital transformation with the right CMS platform.
Search your Shopify store(s) from within the CMS via the integrated search functionality, import the products you would like to publish within Brightspot, and then seamlessly turn your Shopify products into Brightspot-published digital content.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
Want to take your e-commerce site to the next level? A great content management system (CMS) can get you there. A CMS for e-commerce provides software to help you edit, publish and manage many types of content, including product description pages, promotional banners and pop-ups, transactional and marketing emails, and much more.