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Content-as-commerce

Content as commerce is a strategy leveraged by digital-first companies to publish and distribute content that drives product sales through an online store. It’s all about rethinking a brand’s online retail presence; rather than just a directory of product listings, it’s a storytelling platform that draws buyers in—that entices them with impactful messaging tied to the products they’re viewing. It needs to be messaging that resonates with them and influences their journey to ultimately motivate them to purchase something from your brand, again and again. In short, content as commerce prioritizes and enhances the customer experience through powerful storytelling and drives revenue.
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
October 21, 2020
With Shopify, harness the power of an e-commerce platform to start, grow and manage your business. Then, effectively engage your audiences by telling stories about your products, as well as generating awareness and driving loyalty to them, all from within Brightspot CMS.
Integrating a CMS into your e-commerce strategy isn't just about managing content—it's about crafting compelling narratives around your products. As the digital marketplace expands, harnessing the capabilities of a CMS can be the difference between thriving and surviving in the competitive world of online retail.
As a retailer or brand selling products through your Shopify store, you already have solutions to power the online shopping experience. Shopify and Brightspot now give you the digital publishing tools you need to tell the story behind your products—and reach your customers at every touchpoint of the customer journey. See the integration in action here.
Discover how Vodafone NZ, Mattress Firm, Sotheby's and Banner Solutions achieve e-commerce success with content-as-commerce storytelling using Brightspot CMS.
Banner Solutions sought a new e-commerce platform that could overcome limitations, support individual channels and deliver an engaging user experience. After evaluating options like Adobe Experience Manager and Drupal, Banner Solutions chose Brightspot for its flexibility and seamless integration capabilities.
Unlock the power of effective e-commerce content management with a CMS that can elevate content-to-commerce storytelling, optimize SEO and drive sales with personalization.
Discover how Walmart, Whole Foods, Wayfair and other leading retailers are using content management systems (CMS) to streamline operations, create compelling content and build long-term customer relationships. Learn how you can drive your own retail digital transformation with the right CMS platform.
Search your Shopify store(s) from within the CMS via the integrated search functionality, import the products you would like to publish within Brightspot, and then seamlessly turn your Shopify products into Brightspot-published digital content.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
Want to take your e-commerce site to the next level? A great content management system (CMS) can get you there. A CMS for e-commerce provides software to help you edit, publish and manage many types of content, including product description pages, promotional banners and pop-ups, transactional and marketing emails, and much more.
E-commerce is an increasingly critical aspect of nearly every organization that has products or services to sell. Combined with the right CMS, any organization—from retailers to corporate brands, independent businesses to media publishers—can create, manage and publish digital content to tell their story, engage their audience and market their products.
In order to successfully scale their e-commerce business, brands need to think beyond simple listings for individual products on their online shelves. They need to adopt what's known as 'commerce as content' into their marketing approach in order to reach customers at all touchpoints of the buying experience.

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