Brightspot GO eCommerce illustration

Content-as-commerce

Content as commerce is a strategy leveraged by digital-first companies to publish and distribute content that drives product sales through an online store. It’s all about rethinking a brand’s online retail presence; rather than just a directory of product listings, it’s a storytelling platform that draws buyers in—that entices them with impactful messaging tied to the products they’re viewing. It needs to be messaging that resonates with them and influences their journey to ultimately motivate them to purchase something from your brand, again and again. In short, content as commerce prioritizes and enhances the customer experience through powerful storytelling and drives revenue.
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
October 21, 2020
With Shopify, harness the power of an e-commerce platform to start, grow and manage your business. Then, effectively engage your audiences by telling stories about your products, as well as generating awareness and driving loyalty to them, all from within Brightspot CMS.
Want to take your e-commerce site to the next level? A great content management system (CMS) can get you there. A CMS for e-commerce provides software to help you edit, publish and manage many types of content, including product description pages, promotional banners and pop-ups, transactional and marketing emails, and much more.
E-commerce is an increasingly critical aspect of nearly every organization that has products or services to sell. Combined with the right CMS, any organization—from retailers to corporate brands, independent businesses to media publishers—can create, manage and publish digital content to tell their story, engage their audience and market their products.
In order to successfully scale their e-commerce business, brands need to think beyond simple listings for individual products on their online shelves. They need to adopt what's known as 'commerce as content' into their marketing approach in order to reach customers at all touchpoints of the buying experience.
Mattress Firm’s brick-and-mortar stores are familiar sites to people across the U.S., but like most traditional retailers, the company has sharpened its focus on its digital presence. In an effort to expand its online footprint, Mattress Firm partnered with Brightspot to relaunch MattressFirm.com and the company blog, The Daily Doze.
Sotheby’s provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company’s long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house.

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

Request Demo
illustration for Brightspot Careers