Preparing for a cookieless world
The third-party cookie feast for marketers and advertisers is coming to and end and time is running out to implement alternative strategies to connect with their customers in the years ahead.
In January 2020, Google said it would block third-party cookies by 2022. It pushed the deadline back to mid-2023, but this light relief will be short-lived.
Given that estimates suggest around half of internet users are on Google Chrome, this is a step-change moment for the online environment.
Third-party cookies advertising; programmatic advertising—we have been on that drug for a long time. It’s going to be painful to get off it.
So, if your business is worried about its next steps and how it will adapt, our latest webinar offers insights from some of the most experienced names in the market.
David Gang, CEO and Co-founder of Brightspot, Andre Yee, Founder of Triblio, and Mike Anderson, CTO and Founder of Tealium put their heads together and talked through the challenges organizations face in this insights-packed webinar.
How will the block on third-party cookies affect your business? What options are there to track customers? How, in the future, can you engage them with the right message, at the right time? These are just some of the topics they discussed in depth.
I believe many businesses should focus predominantly on building better customer experiences, and they should start with that. Once they’ve done that they can then look at leveraging the tools that are out there to support it. How many times have you unsubscribed from an email that was well written had relevant content and was well timed? Never.
Getting the right strategies in place for your business will help you meet and overcome these challenges. To hear the solutions proposed by our industry experts, watch the webinar now.
Get the on-demand webinar to learn:
- The impact on your digital strategy, including audience segmentation, marketing and consumer privacy
- How the move away from third-party cookies could affect your media spend and ROI
- Understand the steps you can take to prepare now