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Customer spotlights

During Brightspot Illuminate 2025, Brightspot customers and partners shared how AI and digital innovation are transforming knowledge management, fan engagement and real-time storytelling. The sessions also highlighted standout customer achievements with the Aha Awards, celebrating digital strategy success across industries. Watch the sessions here.
Reinventing knowledge management: How AI is powering the next wave of innovation

Leaders from Barbour and Stride show how AI and Brightspot simplify complex systems and advance knowledge management.

  • We often talk about ourselves as librarians. We consolidate EHS rules, regulations and guidance across 34 countries, then add notes and briefings so teams can digest what matters.
    Matt Reid, Managing Director, Barbour EHS
  • We’re replacing hundreds of spreadsheets by scanning state sites for standards changes, updating the database, and rebuilding courses back into Brightspot for publishing.
    Nicole Lloyd Senior Director, Product Operations, Stride
  • We set up a routine that pulls official PDFs daily, detects the delta, summarizes the change and pushes it into our editorial workflow in Brightspot.
    Matt Reid, Managing Director, Barbour EHS
  • AI lets us scale and customize, move faster, increase offerings and meet learners where they are, even as attention spans and formats change.
    Nicole Lloyd Senior Director, Product Operations, Stride
Related resources
Manage your online library of information in a system that’s built to support varied and unique content types and specific permissions.
Learn how Brightspot’s knowledge management capabilities empower businesses to improve content accuracy, reduce costs and enhance collaboration across teams.
Effective knowledge management balances cost, speed and quality in engineering driving sustainable success. Learn more in this interview with HTEC Group’s Chris Westerhold.
The digital fairway: Inside PGA of America’s real-time engagement engine

PGA of America reveals how Brightspot powers real-time fan engagement with speed, scale and storytelling excellence.

  • We really get one shot: our largest footprint is one week a year. Decisions we make in October or January have to hold for an entire year — there are no mulligans.
    Scott Lipsky, Director Technical Product and Event Operations, PGA of America
  • Table stakes matter. Live scoring has to be right at the highest level, which is why we do weeks and weeks of testing for a four-day championship.
    Scott Lipsky, Director Technical Product and Event Operations, PGA of America
  • We’ve built a strong strategy with Brightspot around our VOD rights — adding videos to push notifications, maximizing shots in the scorecard and our 3D shot tracking.
    Scott Lipsky, Director Technical Product and Event Operations, PGA of America
Related resources
When every second counts, deliver instant coverage with powerful workflows and automation that enhance production efficiency and keep your fans engaged.
Learn how technology is blending real and virtual sports worlds, enhancing fan engagement from ticketing to fantasy leagues and live betting.
The Aha Awards

Celebrating stand-out Brightspot customers and their digital strategy wins.

We’re so grateful to the Brightspot community — amazing brands across the globe shaping who we are and who we’ll become... Illuminate is about helping content leaders move fast, adapt smarter and orchestrate complexity with confidence.
Lisa Edwards, Brightspot Vice President, Account Delivery & Success
Lisa Edwards, VP of Customer Success and Support, Brightspot
Explore our other sessions by topic
At the Brightspot Illuminate 2025 user conference, Brightspot leaders unveiled their vision for the future of digital content, showcasing new innovations in Brightspot 5.0 and the roadmap ahead. Customers, partners and the Brightspot team also shared real-world stories of speed, flexibility and orchestration already transforming their work. Watch the session replays here.
Experts and industry leaders explored how brand strategy, AI-driven discovery and new monetization models are reshaping customer engagement and digital content at the Brightspot Illuminate 2025 user conference. Sessions offered practical guidance on standing out in AI search, building brand loyalty and navigating the balance between free and paid experiences. Watch them here.
Learn from Brightspot experts with these hands-on sessions showcasing how to build headless sites, apply AI in daily workflow and strengthen CMS security. From real-time coding to zero-trust strategies, these deep dives offered practical insights for teams looking to innovate with confidence.
Meet our team of experts and discover how to create and orchestrate content with speed & ease.