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Brightspot Illuminate 2025

Technical deep dives

Learn from Brightspot experts with these hands-on sessions showcasing how to build headless sites, apply AI in daily workflow and strengthen CMS security. From real-time coding to zero-trust strategies, these deep dives offered practical insights for teams looking to innovate with confidence.

From zero to headless: A developer’s guide to Brightspot

Watch a Brightspot expert code and deploy a fully headless site in real-time, showcasing builds and key implementation tips.

Related resources

To explore the code from Dan Slaughter’s demo, here are the links:

Full repository (final demo state)

Baseline branch (pre-fix state)

Developer documentation: Headless CMS

Lunch & Learn: Deep dive on AI at work

A conversational, podcast-style session exploring Brightspot’s AI tools — how they create content, automate oversight and speed everyday workflows.

AI should be embedded where you already work; we don’t want to introduce new tools just for the sake of it.

Paul Easterbrooks, Director of Applied AI Engineering, Brightspot
We believe in transparency and governance. Brightspot closes that last 20% gap that generative AI can’t reliably handle.

Paul Easterbrooks, Director of Applied AI Engineering, Brightspot
I use AI as a clarifying tool — I’m a wordy writer, and it helps me communicate more effectively.

Lucy Collins, Director, Customer Engagement, Brightspot

Related resources

6 ways to use AI responsibly in your content workflow

AI is a growing force in content operations, but speed can’t come at the expense of trust, quality or brand consistency. Here are six practical steps for integrating AI into editorial workflows while maintaining control.

Our approach to AI in development

At Brightspot, we are thoughtfully integrating AI into our development process, taking an iterative approach that unlocks real value while reducing risks and unintended consequences.

Brightspot CMS capabilities: Artificial intelligence

Brightspot’s human-first AI approach helps you create, repurpose and deliver content at scale so teams can spend less time on the mundane and more time driving impact.

Fortify your CMS: Rethinking security in a zero-trust world

Discover how secure-by-default workflows and zero-trust principles protect content and reduce risk.

AI is enabling bad actors to do things at scale that they used to do one at a time.

David Habib, Chief Information Officer, Brightspot
Brightspot Fortify levels up baseline protections and adds traffic anomaly reviews to catch content thieves.

David Habib, Chief Information Officer, Brightspot
Clumsy burglar bots may not be trying to attack you, but the result is the same: resource exhaustion.

David Habib, Chief Information Officer, Brightspot

Related resources

Exclusive report: Responding to the surge in automated bot traffic

Brightspot has observed a dramatic increase in non-human web traffic across our customer base — largely driven by scraping bots harvesting content for AI model training. See our findings and recommendations from a recent initiative to evaluate and respond to the growing risk and impact of “bad bot” traffic.

The top threats in information security and how to prepare for them

Insider threats, AI-driven social engineering and botnets are reshaping security risks. Get insights on preparation from Brightspot CIO David Habib.

How to secure your CMS in the face of a cyberattack

Here are five simple steps to lockdown your CMS immediately in the event of an attack or assessment of a potential threat.

Explore our other sessions by topic

Product & roadmap session replays

At the Brightspot Illuminate 2025 user conference, Brightspot leaders unveiled their vision for the future of digital content, showcasing new innovations in Brightspot 5.0 and the roadmap ahead. Customers, partners and the Brightspot team also shared real-world stories of speed, flexibility and orchestration already transforming their work. Watch the session replays here.

Customer spotlights

During Brightspot Illuminate 2025, Brightspot customers and partners shared how AI and digital innovation are transforming knowledge management, fan engagement and real-time storytelling. The sessions also highlighted standout customer achievements with the Aha Awards, celebrating digital strategy success across industries.

Strategy & trends

Experts and industry leaders explored how brand strategy, AI-driven discovery and new monetization models are reshaping customer engagement and digital content at the Brightspot Illuminate 2025 user conference. Sessions offered practical guidance on standing out in AI search, building brand loyalty and navigating the balance between free and paid experiences. Watch them here.