Brightspot Illuminate 2025 user conference promo graphic

Product & roadmap session replays

At the Brightspot Illuminate 2025 user conference, Brightspot leaders unveiled their vision for the future of digital content, showcasing new innovations in Brightspot 5.0 and the roadmap ahead. Customers, partners and the Brightspot team also shared real-world stories of speed, flexibility and orchestration already transforming their work. Watch the session replays here.
Opening keynote: The future is bright

Brightspot CEO Raleigh McClayton shares Brightspot’s current state of digital content and vision for what’s next.

Our north stars are speed, flexibility, and orchestration — launch faster without heavy custom code, adapt to any architecture and bring clarity to multi-site, multi-brand, multi-language ecosystems.
image of Raleigh McClayton, Brightspot CEO
Raleigh McClayton, CEO, Brightspot
Roadmap showcase: Your new power tools coming this fall

Get a first look at Brightspot 5.0 — from embedded AI workflows to a redesigned UI with built-in experimentation — and preview what’s ahead in the 2026 roadmap.

  • AI is not an add-on or an afterthought. It’s embedded and enmeshed in everything we do.
    image of Ravi Singh, Brightspot President
    Ravi Singh, President & Chief Product Officer, Brightspot
  • Brightspot 5.0 should look familiar — it’s a facelift, not a retraining. Built on TypeScript and Tailwind, it improves performance, maintainability, and customization.
    Ping Pan, Brightspot Senior Vice President, Customer Engagement & Product Delivery
    Ping Pan, SVP Platform Product, Brightspot
  • Experimentation is fully embedded in the CMS. In five or six clicks or less, you can kickstart and run an experiment without leaving the platform.
    image of Ravi Singh, Brightspot President
    Ravi Singh, President & Chief Product Officer, Brightspot
Related resources
At Brightspot, we empower our customers with leading solutions that meet them where they are, ensuring success in a dynamic digital world. Explore the latest capabilities from our content platform here.
Brightspot’s human-first AI approach helps you create, repurpose and deliver content at scale so teams can spend less time on the mundane and more time driving impact.
A/B testing is the first step toward delivering personalized experiences at scale, enabling teams to understand what resonates with every audience segment. Find out here how Brightspot CMS enables content teams to run A/B tests quickly, track results in one place and optimize campaigns with confidence.
Brightspot in action: Real stories of speed, flexibility and orchestration

Hear how Brightspot customers, partners and our own marketing team are already putting the fall release to work.

  • Having A/B testing in the CMS opens unlimited ideas to increase conversions and awareness — do they become a volunteer, do they donate? The possibilities are endless
    Crystal Hudson
    Crystal Hudson, VP of Digital Marketing & Fundraising, Special Olympics
  • The biggest ‘wow’ for us is content creation as content enrichment — not creating for creation’s sake, but making drafts sharper and more actionable, faster.
    Leah Patterson, Global Head of Marketing, Bridgenext
  • It’s a gold-medal experience — user-friendly even for non-CMS users, and we’re super excited about what’s coming in 5.0.
    Crystal Hudson
    Crystal Hudson, VP of Digital Marketing & Fundraising, Special Olympics
Related resources
At Brightspot, we empower our customers with leading solutions that meet them where they are, ensuring success in a dynamic digital world. Explore the latest capabilities from our content platform here.
Brightspot’s human-first AI approach helps you create, repurpose and deliver content at scale so teams can spend less time on the mundane and more time driving impact.
A/B testing is the first step toward delivering personalized experiences at scale, enabling teams to understand what resonates with every audience segment. Find out here how Brightspot CMS enables content teams to run A/B tests quickly, track results in one place and optimize campaigns with confidence.
Explore our other sessions by topic
During Brightspot Illuminate 2025, Brightspot customers and partners shared how AI and digital innovation are transforming knowledge management, fan engagement and real-time storytelling. The sessions also highlighted standout customer achievements with the Aha Awards, celebrating digital strategy success across industries.
Experts and industry leaders explored how brand strategy, AI-driven discovery and new monetization models are reshaping customer engagement and digital content at the Brightspot Illuminate 2025 user conference. Sessions offered practical guidance on standing out in AI search, building brand loyalty and navigating the balance between free and paid experiences. Watch them here.
Learn from Brightspot experts with these hands-on sessions showcasing how to build headless sites, apply AI in daily workflow and strengthen CMS security. From real-time coding to zero-trust strategies, these deep dives offered practical insights for teams looking to innovate with confidence.
Meet our team of experts and discover how to create and orchestrate content with speed & ease.