SEO, AEO & GEO services
Brightspot builds visibility across both: the search engines you’ve always optimized for, and the AI answer engines your buyers are already using.
How Brightspot helps you show up in search and AI answers
It starts with an audit that covers both.
What our audits cover
Every Brightspot audit runs 130+ checks: on-page optimization, technical SEO, backlink profile, keyword usage, user experience, and how easily AI systems can find, parse and cite your content. We use Screaming Frog, Page Speed Insights, Semrush, Ahrefs, Google Search Console for the search side, plus AI-visibility tracking for the answer-engine side.
The audit tells you where you stand today, in Google’s results and in AI answers. From there we build recommendations that plug straight into the Brightspot CMS: content fixes, technical fixes, site structure, backlink strategy and content restructured so AI systems can cite it.
Key components of a search- and answer-engine visibility audit include:
On-page optimization analysis
Technical SEO analysis
Backlink profile analysis
Keyword analysis
User experience analysis
AI answer-engine readiness
Additional SEO services we offer:
SEO consulting
AI visibility audits
Citation monitoring
Competitive landscape audit
Keyword optimization
On-page optimization
Content creation
Local SEO
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A big value we see from Brightspot is with search engine optimization. On average we are seeing site health improve by over 40% when launching new courses. The resulting growth in organic search rankings is testament to the site structure on the back end.
Director of Digital Marketing, Indigo Sports
SEO & AI-readiness checklist for launching a new site
Where search is heading
AI Overviews, featured snippets and zero-click answers
Voice search optimization
Mobile-first indexing
User experience (UX) optimization
Video SEO
Related SEO, AEO & GEO articles & resources
10 KPIs to know in the era of AI search
Best CMS for LLM SEO: 7 AI-ready platforms for 2026
What GEO actually asks of your CMS
SEO, AEO and GEO questions, answered
SEO gets you ranked in Google and Bing. AEO gets your content pulled into direct answers like featured snippets and voice search. GEO gets you cited inside AI-generated answers from ChatGPT, Perplexity and Google AI Overviews. Same goal, three different systems to optimize for.
Depends on where your buyers search. Most B2B buyers still start in Google, but a growing share ask ChatGPT or Perplexity instead and never see a results page at all. We build for both, so you’re not betting the whole strategy on one channel.
We run recurring prompts across ChatGPT, Perplexity, Google AI Overviews and other AI platforms, then track how often, and how accurately, your brand shows up in the answers. It’s the AI equivalent of rank tracking.
No. Our audits and recommendations work on any CMS. Customers already on Brightspot get an edge: on-page and technical fixes plug straight into the platform instead of going through a separate dev queue.
Technical SEO fixes can move rankings within weeks. AI citation shifts more slowly, since it depends on how often the models refresh their training and retrieval data. Budget a few months before judging results there.
130+ checks: on-page optimization, technical SEO, backlink profile, keyword usage, user experience and AI-crawlability. You get a full report plus a prioritized list of fixes, not just a diagnosis.
Yes. Google still handles billions of searches a day, and AI answer engines often pull their answers from the same well-optimized pages that rank in search. Skip SEO and you lose both channels, not just one.