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Lauren Yanez is the content-marketing guru behind Brightspot’s brand voice, from LinkedIn posts to our biweekly newsletter, The Content Edit. In this Q&A with Rose, Lauren talks about the role, our recent Esca launch, and what she does when she’s not writing for a living.

Strategic alignment, risk, quality assurance, ethics and six more to settle before you write a single rule.

AI reliably produces outlines and first-pass drafts. The human judgment that follows, on brand fit, context and named evidence, is what makes content worth publishing. Learn here how to strike the right balance between AI-generated content and human-in-the-loop controls.

Brightspot delivers accessibility as a full offering. The same designers and credentialed accessibility specialists who build your site also fix it, so remediation lands directly in your design system.

Basima Zafar developed Brightspot Toolkit: a Chrome extension that flags accessibility, SEO and image issues for editors as they work. In this Q&A with Rose, she talks about the autonomy to build it herself, and why accessibility is deeply personal to her.

Enterprises keep investing in bigger models to solve a knowledge management problem that was never about the model in the first place.

This fall, Brightspot has picked up 12 G2 badges. Instead of walking through them one by one, we asked a simpler question: what are enterprise teams, growing teams and content teams each saying about why they keep choosing Brightspot?

Comparison charts tell you which content management systems claim AI-readiness. Almost none show you what that readiness looks like once a page actually goes live.

Brightspot’s AI agent powers agentic AI across the platform, helping users in their daily tasks as well as automating workflows at scale.

AI is a great starting point for outlines and first drafts. It falls short on the things that actually build a relationship with your reader: trust, memory and voice.