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graphic depicting AI inputs in content workflows alongside human-in-the-loop checks

AI insights

AI is a great starting point for outlines and first drafts. It falls short on the things that actually build a relationship with your reader: trust, memory and voice.

Brightspot plug-ins: A modern framework for seamless integration

Integration spotlight: Vidyard

Seamlessly incorporate videos within your content workflow with Brightspot’s Vidyard integration.

Illustration depicting Brightspot capabilities including GraphQL explorer and query code snippets, image bubbles of a female and male worker, all on background image of Brightspot CMS dashboard

Technology insights

Brightspot GraphQL API: A practical getting started guide

Brightspot supports GraphQL and REST as first-class options. Walk through setting up a GraphQL endpoint and running your first query, step by step.

Esca, Brightspot's AI agent, surrounded by documents, images, video and charts, circled by labels reading Ask, Create, Automate and Governed intelligence.

News

Brightspot launches Esca Automations, bringing agentic workflows to content operations

Esca, Brightspot's AI agent, drawn as a red anglerfish with a glowing lure, beside workflow labels reading AI review, Add metadata and Stakeholder approval.

Do more. Govern better. Scale effortlessly.

Who is Esca? Meet Brightspot’s new AI agent

Esca is an anglerfish, and the depths of your content are her territory. Let her take the tedious, repetitive work off your plate so you can spend less time fighting currents and more time in creative flow.

graphic depicting modular components of a composable tech stack including DAM, e-commerce, CMS, analytics and more

CMS selection guide: Compare the best CMS platforms

Best composable CMS platforms for 2026

Choosing a composable CMS is no longer just about going headless. The best platforms balance developer flexibility, editorial efficiency and AI readiness to help enterprises build a stack that fits their business, not the other way around.

Meet the Brightspot team

On the Record with Rose: Jeff Beam

In her latest conversation with the people building Brightspot, Rose sits down with Jeff Beam, Principal Front-End Software Developer, to talk about our work for Johnson & Johnson, his focus on accessibility, team culture and life outside the office.

Meet our AI agent, Esca! Graphic of an friendly anglerfish with a glowing lure against a background collage consisting of black and white imagery of ocean waves, aquatic life underwater, a grid, and icons of documents.

News

How one of the ocean’s ugliest creatures became our adorable new AI agent, Esca

Esca is coming to Brightspot in August, and we wanted to pull back the curtain on how we came up with our agent’s name, face and identity — and why we fell in love with her.

Our expertise

Brightspot agentic AI services

Brightspot’s agentic AI services help enterprises automate content operations with AI agents — from AI-powered content migration and LLM readiness to custom agent development, governance and localization at scale.

Marketing insights

The best CMS for marketing and corporate communications teams: 5 non-negotiable features

After 15 years in marketing, Jessie Kennedy knows what separates a marketing-first CMS from a developer-first platform. Here are the five features that matter most.