By Brightspot Staff, November 18, 2020
Over the past decade, digital transformation has forced a shift to online channels. Today, the COVID-19 pandemic is only accelerating this process for brands and publishers. A good content hub holds the keys for success.
Latest from Brightspot
Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of “omnichannel marketing” has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.
Nine out of ten web pages get no search traffic from Google—representing an opportunity for many businesses to boost their SEO strategies, and make SEO a priority this year. To get started, here are three essential SEO tools for organizations and publishers to keep in mind.
A mobile CMS is critical to organizations that need accommodate content contributors, like news reporters and photojournalists, who aren't always at a desk or near a laptop. Brightspot takes this one step further with its "Email to CMS" feature, which allows contributors to file content to the CMS directly from an email client on their smartphone like Gmail or Outlook.
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Products and Solutions
With the experience and implementation of over 25 unique business use cases, our platform and world-class delivery team excel in creating tailored applications to move your business forward.
By Brightspot Staff, January 18, 2021
GraphQL is a query language that enables the connection of programming APIs that enable headless CMS integrations like those possible through the Brightspot Content Business Platform. For digital-media teams, GraphQL supports two of the most important factors in content development: speed and flexibility.
Many broadcast media companies operate in digital—like radio and television—and print spaces. This means efficiencies across digital-to-print publishing are critical in order to maintain consistent workflows and narratives, no matter where content is being released. Here are the key integrations to look for in a CMS.
Don't let a legacy CMS stand in the way of your digital transformation. Brightspot works with customers’ existing logic and can be deployed to complement existing AEM, Wordpress and other legacy CMS solutions.
We prioritize customer success above any other outcome and achieve this by having the right expert teams to support our customers throughout the entire digital experience lifecycle.
By Jenny Sylvers, October 21, 2020
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
In spite of the challenges of a global pandemic, Caracol TV successfully replatforms on Brightspot Content Business Platform in just four months.
Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Learn how Brightspot helped them achieve all three.
Find out how Walmart uses horizontal storytelling to connect with their audience and instill belief in the brand.
Mission and Culture
Being of service is not secondary to Brightspot, it is how we think about our work and society. We strive to put our customers and community first, and believe in working to drive positive change every single day at home and at work.
Jon Rojas has been working as a product manager with Brightspot since April 2018. When he's not leading projects for Brightspot clients including Sotheby's and Walmart, Jon can be found behind the microphone as co-founder and co-host of the popular Smart People Podcast.
In 2017, Sandeep Hulsandra made the jump from Brightspot customer to the head of the company's Media Practice. In her latest interview, Rose and Sandeep discuss his background in chemical engineering, what he experiences everyday in his role and how the pandemic has impacted him and his family.