These days, nobody expects to take training... We're all used to downloading a new app and using it right away. If [your CMS] is not intuitive enough to use without opening a manual, no one's going to use it.
Most marketers recognize that a content management system (CMS) is a key part of building a successful digital experience platform. This is borne out by the data, showing that as of January 2021, there were over 64 million live websites using a CMS. This can put pressure on teams to choose the right right CMS option.
It can be helpful to make a checklist with requirements you can look for to make the right decision for your business. Every point on your list should speak to the stakeholders your CMS will need to satisfy. The three most important groups are editorial teams, content marketers and developers. In this piece, we go into detail on some of the CMS capabilities to look for that will be helpful to your stakeholders.
How to choose the right CMS
How to choose the right CMS
How to choose the right CMS
How to choose the right CMS: Conclusion
Industry experts agree that a CMS is a key part of any organization’s MarTech stack. There are many considerations when choosing a CMS, and there are solutions that can deliver it all. It's clear today that content is integral to the success of the entire business, so by thinking about business needs and how a CMS can meet them, leaders can make the right CMS choice. It’s also important to keep in mind that organizations can choose a new CMS that augments one they already have so that they don’t need to rip and replace, and a good CMS will enable integrations so they can keep adding and making changes as company and industry standards evolve. At Brightspot we know that there’s many ways to build a CMS solution that’s perfect for your organization’s unique needs, and we’re happy to help get you there.