A digital experience platform (DXP) can benefit any brand that engages with customers across multiple digital touchpoints like mobile apps, emails, chatbots, websites and social media. For some industries, however, investing in a DXP may be even more important for long-term success.
Here’s a look at what a digital experience platform actually is, some of its benefits, and the top industries that can benefit from using one.
DXP platforms explained
What is a digital experience platform?
Put another way, a digital experience platform is software that helps you facilitate the customer’s experience across all of your digital touchpoints. It integrates your content management, customer relations management, data analytics, and other tasks into one platform.