A digital experience platform (DXP) can benefit any brand that engages with customers across multiple digital touchpoints like mobile apps, emails, chatbots, websites and social media. For some industries, however, investing in a DXP may be even more important for long-term success.
Delivering exceptional customer experiences requires some combination of product, people, processes and technology to get right every time. It's no simple task, but these challenges can be overcome by truly understanding your target audience and delivering the content and information they seek based on where they're at in the customer journey.
Learn from a panel of senior reps from Brightspot and technology integrator WayPath about integration challenges digital customers face today and how a composable DXP approach requires the ability to integrate seamlessly across systems and applications.
Digital accessibility standards have existed since the 1990s, yet accessibility remains woefully inadequate.