Artificial intelligence (AI)
AI and machine learning are built into Brightspot to help content teams work faster and smarter. From automated workflows and auto-tagging to transcription and document extraction, Brightspot’s AI capabilities support every stage of the content lifecycle. With agentic AI and MCP support, AI can participate directly in content operations, creating, updating and routing content within your existing workflows.
Brightspot’s human-first AI approach helps you create, repurpose and deliver content at scale so teams can spend less time on the mundane and more time driving impact.
Featured AI resources
AI platforms like ChatGPT, Perplexity and Google SGE are reshaping content discovery, making AI the first readers of your content and driving new KPIs that reveal influence and visibility.
More AI insights
AI and human-created content can work together. Use AI to enhance workflows, personalize messaging and expand reach while maintaining your brand voice. Get more expert-led insights here.
At Brightspot, we are thoughtfully integrating AI into our development process, taking an iterative approach that unlocks real value while reducing risks and unintended consequences.
Brightspot has observed a dramatic increase in non-human web traffic across our customer base — largely driven by scraping bots harvesting content for AI model training. See our findings and recommendations from a recent initiative to evaluate and respond to the growing risk and impact of “bad bot” traffic.
AI is a growing force in content operations, but speed can’t come at the expense of trust, quality or brand consistency. Here are six practical steps for integrating AI into editorial workflows while maintaining control.
In today’s nonstop news cycle, the right CMS can be a newsroom’s greatest asset. From real-time publishing to AI-driven tools, Brightspot helps media teams deliver faster, smarter and more effectively.
Discover how AI-powered CMS tools can streamline content creation, automate workflows and deliver personalized experiences in news and publishing.
Hear from Brightspot SEO expert Miles De Feyter about whether Google’s early promise to creators contrasts with today’s zero-click search trends, shifting traffic dynamics and SEO tactics.
Learn how Brightspot’s knowledge management capabilities empower businesses to improve content accuracy, reduce costs and enhance collaboration across teams.
Discover how companies use AI on Brightspot’s CMS for personalized content, workflow automation and streamlined knowledge management.
Taking an omnichannel approach to distribution and using personalization to grow loyalty is a strategy that’s wildly successful—but challenging. Learn why.
Discover AI’s expansion within Brightspot CMS as announced during Brightspot’s 2024 User Conference. Highlights include AI for text/image generation, search and content insights and automation.
Leverage AI and machine learning to advance the capabilities of your digital experience platform (DXP), optimizing customer interactions for maximum engagement and satisfaction.
Playlist: AI features in Brightspot CMS
Brightspot offers a robust suite of AI capabilities that boosts productivity and speed while keeping you ahead of regulations and security needs. See them in action here.
Feature spotlight: Create with AI
Create content faster with an AI assistant to generate headlines, sub-headlines, paragraph text and more. Use our AI content generator directly in Brightspot’s editing experience for quick and easy content creation. Accelerate idea generation and boost content production speed.
Feature spotlight: Create with AI
Feature spotlight: Create with AI
Create content faster with an AI assistant to generate headlines, sub-headlines, paragraph text and more. Use our AI content generator directly in Brightspot’s editing experience for quick and easy content creation. Accelerate idea generation and boost content production speed.
Feature spotlight: AI usage & tracking
Feature spotlight: AI usage & tracking
Have more control and confidence in how your organization is leveraging AI to create content. Our AI tracking capabilities show you which content contains AI, even down to the field level. Take the guesswork out of human- vs. robot- generated material to have full transparency and integrity in your content.
Feature spotlight: Ask AI (BETA)
Feature spotlight: Ask AI (BETA)
Interact with your content in a brand-new way. Ask questions, gather insights, generate summaries and more, all done effortlessly within your Brightspot CMS. Using exclusively your own content and data, you’ll experience unmatched efficiency in finding the information you need, precisely when you need it. Create content faster, uncover insights in record time, and transform your work and your workflows with the power of AI.
Feature spotlight: Create with AI
Feature spotlight: Create with AI
Watch how Brightspot’s Create with AI is used to optimize your content.
Feature spotlight: Ask AI
Feature spotlight: Ask AI
Watch how Ask AI is used to gain actionable insights about your content.